tipsheet.ai
tipsheet.ai
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Overview
Tipsheet.ai is an online publication covering the AI opportunity ahead in advertising and marketing. John Ebbert is founder and managing editor of tipsheet.ai. Previously, in 2022, Mr.
News
Amazon Cuts Affiliate Commissions Up to 50% for Publishers
Publishers are scrambling to reorient their commerce businesses after the tech giant also gut reporting tools
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Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe's $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market c
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Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry
Find out the averages in your industry for key PPC metrics, including cost per click and cost per lead, in our 2026 Google Ads benchmarks report.
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'Identity is the qualifier for AI': Publicis' $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era
Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.
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Is the LiveRamp Acquisition an Agentic Story?
Publicis CEO Arthur Sadoun says so, but is he right?
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