Area Sales Manager

Key Responsibilities

• Develop and execute sales strategies to achieve assigned targets.
• Lead, coach, and motivate the sales team to deliver results.
• Manage distributors, key customers, and business relationships.
• Drive product availability, visibility, and market penetration.
• Monitor sales performance, market trends, and competitor activities.
• Ensure effective territory coverage and route-to-market execution.
• Track sales targets and provide regular performance reports.
• Identify new business opportunities and drive revenue growth.
• Ensure compliance with company sales policies and processes

Requirements

• Bachelor's Degree in Business Administration, Marketing, or a related field.
• 3–5 years' experience in FMCG sales, preferably in a supervisory/management role.
• Proven track record of achieving sales targets.
• Strong knowledge of distribution and territory management.
• Excellent leadership, negotiation, and communication skills.
• Strong analytical and problem-solving abilities.
• Proficiency in Microsoft Excel and sales reporting tools.
• Willingness to travel within the assigned territory.

Key Competencies

• Sales Leadership
• Territory Management
• Distributor Management
• Business Development
• Negotiation
• Market Analysis
• Team Management