Category Manager
First seen by Alion on Oct 8, 2026.
AAVA Brands Limited, a new generation company of Chanrai Summit Group (Fareast Mercantile Co. Limited), has been proudly serving Nigeria since 1890 and connects world-class brands to the Nigerian consumer, every day. Now under the umbrella of DP World, AAVA Brands Limited is further strengthened as a flexible and agile service provider. Keeping pace with the evolving needs of African consumers, we strive harder to make the right products available at the right place, in the right time.
We have dedicated our resources to supply chain management through the import / manufacture and distribution of products covering branded Food, Beverages and Fast Moving Consumer Goods for the best multi-nationals in the world. A product portfolio spanning 3,500 SKUs is managed by capable, professional teams, robust infrastructure, and strong delivery systems to ensure availability to consumers every day. As a socially responsible group, we have partnered with various NGOs such as the Tulsi Chanrai Foundation to support their social welfare initiatives.
We are recruiting to fill the position below:
Job Title: Category Manager
Location: Lagos
Key Responsibilities
Product Management:
- Develop deep knowledge of product specifications, features, technology, quality and consumer requirements.
- Continuously benchmark Scanfrost products against competitors.
- Analyse product performance and identify opportunities for portfolio improvement.
- Identify gaps in the portfolio and recommend new SKUs and product categories.
- Own and manage the Scanfrost product portfolio across assigned categories.
Product Pricing & Costing:
- Maintain detailed SKU-wise pricing and profitability analysis.
- Recommend pricing changes based on market conditions, cost movements and competition.
- Analyse product costing, landed cost and gross margins.
- Develop and manage product pricing based on cost, margins, competition and market positioning.
- Conduct regular competitor price benchmarking.
New Product Development:
- Work closely with factories/OEMs and suppliers for development of new products.
- Ensure new products are commercially viable and meet Scanfrost’s quality and price expectations.
- Manage the complete NPD process from concept → specification → sample → approval → production → launch.
- Identify new product opportunities based on consumer needs, market trends and competitor launches.
- Develop detailed product briefs covering specifications, features, target cost and target selling price.
Production & Supply Coordination:
- Coordinate with factories/OEMs on production planning and product requirements.
- Monitor product quality and coordinate corrective actions where required.
- Work closely with Supply Chain to ensure timely availability of products.
- Ensure production is aligned with approved specifications and commercial requirements.
- Track production schedules and resolve product-related issues.
Market & Consumer Understanding:
- Track competitor products, features, technology, pricing and launches.
- Understand consumer requirements and translate them into product specifications.
- Conduct regular market visits and gather feedback from Sales, Dealers and Consumers.
- Recommend changes to the Scanfrost portfolio based on market intelligence.
Required Experience and Skills
Mandatory:
- Strong understanding of products, specifications, costing and pricing.
- Ability to analyse competition and market trends.
- Hands-on experience in New Product Development.
- Strong communication and stakeholder-management skills.
- Strong analytical and commercial skills.
- Strong experience in Consumer Durables / Home Appliances.
- Excellent Micorsoft Excel & PPT skills
- 7–10 years of total professional experience.
- Proven experience in Product Management / Product Development / Category Management.
How to Apply
Interested and qualified candidates should:
Click here to apply online
Application Deadline: 20th Octiober, 2026.