Marketing Technology Management Consulting
Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.
Explore an Exciting Career at Accenture
Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?
Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.
The Practice - A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Practice of Accenture and works with clients across their marketing, sales, and services functions.
As part of the Marketing Technology team, you will lead the design, implementation, and optimization of MarTech and AdTech solutions for clients. Your role will involve conducting capability assessments, developing solution architectures, and driving business development efforts.
Roles & Responsibilities:
Conduct MarTech/AdTech capability assessments and provide recommendations on optimizing stacks and developing use cases to improve utilization.
Plan and design MarTech and AdTech solution architecture, vision, and roadmaps for clients.
Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
Conduct vendor assessments and research new MarTech/AdTech systems and suppliers.
Partner with technology solution providers and marketing agencies to deliver tailored solutions.
Work with technology teams to orchestrate and implement integrations between tools/platforms, including API-based integrations.
Stay updated on the latest changes in the MarTech and AdTech landscape.
Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
Mobilize and organize across multiple stakeholders and projects with strong project management skills.
Develop and manage a team of digital marketing platform specialists, including hiring, training, and work allocation.
Drive business development efforts and thought leadership in the digital marketing platform space.
Professional & Technical Skills:
Must Have Skills: Proficiency in MarTech/AdTech Transformation, MarTech Assessments, Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Marketing Platform.
Strong understanding of marketing processes, operating models, and marketing technologies.
Experience in research and analysis, identifying new opportunities, and developing solutions.
Hands-on experience with MarTech/AdTech tools such as Adobe Campaign, Marketo, Adobe Experience Cloud, Pega Decisioning, SFMC, tag management platforms (GTM, Launch, Tealium), DMPs, and cloud computing platforms.
Good to Have Skills: Experience with Firebase, AppsFlyer, ad serving tools, programmatic channels, campaign tracking and attribution tools, and Ads Data Hub.
Additional Information:
Proven working experience (12+ years for manager level, and 5+ years for consultant level) in digital marketing/advertising platforms across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.
Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms.
Deliver and execute on functional and technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform.
Preferable: Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API).
Hands-on functional consulting experience in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facingexperience
Good consulting, techno-functional and project management experience is preferred.
Excellent oral and written communication skills
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atwww.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.