Manager Platforms Analytics

Purpose & Overall Relevance for the Organization:

• Deliverdata-oriented insightsby turning industry market data into forward-looking market and competitive analysisthat enhancedata-driven decisions.
• Lead platform analytics for the China eCom business to support store business growth across sales, traffic, conversionand other commercial KPIs.

Key Responsibilities:

IndustryAnalytics & Insights

• Conduct eCommerce industry and competitive market analysis to identify growth opportunities.
• Collaborate with buying/merchandising team to drive key category analysis, campaign and new launch review.
• Conduct consumer analysis to support consumer operations and drive acquisition and retention.
• Explore and elevate data solutions to integrate eCom data and drive analysis/reporting to the next level.

BusinessAnalytics & Business Support

• Lead analysis and deliver insights consistently in collaboration with business planning team.
• Work closely with digital commercial team to translate data insights into daily operational actions.
• Independently manage cross-functional communication with internal stakeholders and external agencies to support platform business growth.

Key Relationships:

Internal:

• Digital commercial team
• DigitalBuying team
• Digital Marketing team
• CRM
• China Digital Hub

External:

• Data Vendors

Knowledge, Skills and Abilities:

• Deep familiarity with eCommerce industry
• Strong data driven andanalytical thinking
• Business mindsetand able to turn complex data into clear business insights and actionable recommendations
• Proactive, self-motivated and strong job ownership
• Strong communication and collaboration skills to work closely with cross-functional partners
• High degree of integrity and loyalty

Requisite Education and Experience / Minimum Qualifications:

Professional background / Experience

• Functional: Minimum 5years of experience in eCommerce data analytics / BI / platform analytics
• Industry: Ideally in sports/outdoor/apparel/fashion/shoes and know eCommerce business model

Education

• University degree, ideally in business analytics, statistics, marketing

IT skills

• Excel: advanced
• PowerPoint: advanced
• Tableau / Power BI: plus
• SQL: basic

Language skills

• Good presentation skills
• Native-level Mandarin and fluent English required