Senior Client Partner - X (Twitter) Ads

About the role

TheSenior Client Partner is responsible for driving advertising revenue growth by owning a portfolio of advertisers and/or agencies, building relationships with senior stakeholders, and delivering consultative, insight-led solutions that help clients achieve brand and performance outcomes on X. The role blends new business growth and account expansion, campaign strategy, and cross-functional leadership to deliver measurable results.

This is a frontline, growth-oriented role in a reseller market where X owns the territory end to end. The focus is firmly on hunting new business acrossthe SMB and mid-market segment - expanding the long tail, driving new activations, and increasing active clients - rather than purely farming an existing book

What you'll do :-

Revenue & Growth (Core)

• Own and grow a book of business; deliver quarterly/annual revenue targets through new spend, renewals, and upsell.

• Hunt and win new business across SMB and mid-market advertisers, driving new activations and expanding the long tail of active clients.

• Build and execute account growth strategies that create win/win outcomes for X and advertisers.

• Develop and present consultative sales narratives showing how X advertising solutions connect brands with audiences and deliver outcomes.

• Maintain a strong pipeline, forecast accuracy, and disciplined account planning to achieve targets.

Client & Agency Partnership

• Establish and nurture senior relationships with advertisers and agency stakeholders; act as a trusted advisor.

• Lead strategic QBRs, planning sessions, and joint business plans; align on objectives, audience, creative approach, and measurement.

• Identify client business challenges and translate them into clear media strategies and platform solutions.

• Operate a client-centric model with full agency ownership - no closed verticals - and the freedom to pursue any vertical or client base.

Market Leadership & Cross-functional Collaboration

• Stay current on X product updates and the broader digital media landscape; translate market changes into client opportunities.

• Collaborate with internal partners (measurement, creative, ops, product, client solutions) to deliver a strong client experience and resolve issues quickly.

What we are looking for :-

• 5+ years in digital media, platform, or ad-tech sales with a track record of exceeding quota and growing a book of business.

• A purely digital recent track record - early-career offline/traditional media experience is fine, but recent experience must be in digital.

• Demonstrated hunter mentality - aggressive, new-business-oriented, and comfortable building a book in an open, reseller market.

• Strong, relevant network in the West and South India market - existing relationships with marketing decision-makers at brands and/or agencies, and a demonstrated ability to open new doors.

• Background from a social media platform, OTT/streaming, or programmatic/publisher environment is strongly preferred (e.g. social platforms, streaming players, DSP/SSP and publisher partners).

• Excellent communication, storytelling, and presentation skills; able to influence senior stakeholders.

• Strong understanding of the digital advertising ecosystem (formats, measurement, targeting, brand vs. performance objectives).

• Comfortable with data: ability to translate performance signals into insights and clear client recommendations.

• Experience selling across both brand and performance objectives (and ideally video ad solutions).

• Comfortable operating in fast-paced, high-change environments; strong collaboration and problem-solving.

What we offer :-

• Work with X, a marquee global social platform - standout experience that few in the market can claim, and a strong differentiator for your career.

• An open, uncontested market - X owns the territory here, so how you approach, acquire, and grow clients is genuinely up to you.

• Real ownership - own your book end to end, with full agency ownership and a client-centric (not verticalized) model.

• Territory that scales with you - your remit grows with your caliber, exposure, and the business you can demonstrably manage.

• Autonomy and work-life balance - the freedom to own how you work, backed by a supportive, collaborative team.