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Location
Hybrid (Montreal, Canada)

Confirmed on the employer's own hiring board on Oct 6, 2026. First seen by Alion on Jul 23, 2026. Alta Equipment Group scores B on the Alion truth index.

Overview
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Alta Equipment Group is an equipment dealer and service company headquartered in Livonia, Michigan, that sells, rents and maintains material handling, construction and heavy equipment such as forklifts and earthmoving machines. It runs a network of branches in Michigan, Illinois, New York, New England, Florida, Pennsylvania and Canada, including Case dealerships, and is publicly listed in the US. It hires heavy equipment and forklift field service technicians, shop technicians, territory and outside sales representatives, rental and service coordinators, dispatchers, project managers and internal audit staff.

Alta Material Handling is seeking a full-time Business Development Representative. This position is fully remote, with an expectation to travel occasionally for in-person staff meetings. 

 

 Responsibilities include:

Lead Generation & Lead Qualification

Generate & Develop leads for the CRM through phone calls, e-mails, LinkedIn etc.

Ability to work in a fast-paced environment and produce a high level of strong leads

Enter Customer contact information in CRM as it is obtained.

Effectively Communicate Alta products and services

High amount of lead generation activity with ability to maintain a high level of customer relationship skills

Manage and follow up on existing leads in the CRM

Follow up on clicks from email blasts, ad campaigns and marketing initiatives.

Maintain and expand database of prospects within assigned territory. Pushing qualified opportunities to account managers for further development.

Update job knowledge by studying new product descriptions and evolving product lines

Respond and filter incoming calls 

Receives all incoming sales calls and directs them accordingly.

Coordinate complex or more significant sales opportunities to the Outside Salesperson, providing complete customer contact information, project details and customer timeline/urgency

Develop a thorough understanding of product lines, basic technical aspects, business cycle and customer support.

Collaborate with regional sales team as well as fellow business development team

Understand customer needs and requirements

Training

Attend Training classes and meetings as needed

Assigned Field time with reps to learn the territory, industry and areas of focus

Meet minimum weekly, monthly, quarterly and yearly results standards

Incorporate Alta's Guiding Principles into daily activities

Performs other duties as assigned

Consistent, regular, and reliable attendance including being ready for work at the designated start time

 

Qualifications:

Bilingual French and English communication skills are required for this position. The duties of this role involve frequent oral and written communications with employees, customers, and business partners across Canada, including individuals who conduct business in English. Knowledge of English is therefore necessary to perform the responsibilities of the position and to maintain effective communications with these stakeholders.

Previous CRM experience is required. (Salesforce, Dynamics, etc.)

Previous pipeline management experience is required. 

Previous outbound prospecting experience is required.

Ability to identify immediate concerns providing quick and effective responses

Strong problem solving and communication skills

Strong organizational skills

Strategic, competitive and collaborative

Results oriented

Associate’s or bachelor’s degree preferred

We do not requirement Canadian work experience for this role.

Computer programs – proficient with Microsoft Office (Word, Excel and Outlook)

Language Skills - Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.

Desire to build your career. This role is designed as a feeder for future sales roles

Reasoning Ability - Intermediate: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations

 

Physical Demands/Work Environment:

Physical/Sensory Functions: Regularly will use hands, sit, talk/hear, taste/smell; Occasionally will stoop, kneel, crouch, crawl, climb or balance.

Lift and/or Move Functions: Occasionally will lift up to 50 pounds

Work Environment: Occasionally will work near moving mechanical parts

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