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Salary
≈ $38k – $81k per year (Estimated)
Location
In office (Quebec)
Seniority
Middle · 3+ years exp

Confirmed on the employer's own hiring board on Oct 12, 2026. First seen by Alion on Jul 14, 2026. Alta Equipment Group scores B on the Alion truth index.

Overview
Company
Impact
Profile match
Alta Equipment Group is an equipment dealer and service company headquartered in Livonia, Michigan, that sells, rents and maintains material handling, construction and heavy equipment such as forklifts and earthmoving machines. It runs a network of branches in Michigan, Illinois, New York, New England, Florida, Pennsylvania and Canada, including Case dealerships, and is publicly listed in the US. It hires heavy equipment and forklift field service technicians, shop technicians, territory and outside sales representatives, rental and service coordinators, dispatchers, project managers and internal audit staff.

Alta Material Handling is seeking a full-time Territory Sales Representative for the Quebec region. The Territory Sales Manager has a crucial role of driving sales growth and expanding the company's market presence within your assigned territory. The primary responsibilities of the position consist of, but are not limited to:

 

Key Responsibilities

 

Sales Development

As a Sales representative, you will report directly to the Sales Manager and focus on new sales development and cultivating relationships with new and existing customers to increase sales volume. You will be responsible for achieving company sales targets and objectives by offering a full range of Material Handling solutions.

 

Territory Management

Manage all aspects of your assigned territory, including cold calling and prospecting for new business opportunities, and maintaining relationships with existing customers.

 

Customer Relationship Management

Build and maintain strong relationships with customers by providing excellent customer service, understanding their needs, and offering solutions that meet their requirements.

 

Sales Forecasting and Reporting

Provide regular sales performance reports to management on sales activities, market trends, and competitor activities.

 

Team Collaboration

Collaborate with internal teams such as marketing, product development, and customer service to ensure a coordinated approach to sales and customer support within your territory.

 

Personal Training and Development

Self-improvement and continual training is crucial to sales within your territory ensuring the necessary knowledge and skills to effectively sell company's products or services.

 

Market Awareness

Monitor competitor activities and market trends within your territory to identify opportunities and threats. Use this information to adjust sales strategies and tactics as needed.

 

Travel

Travel within your territory (min. 3 days/ week) to meet with customers, attend trade shows, and participate in industry events as required.

 

Continuous Improvement

Continuously seek ways to improve sales performance and efficiency within your territory. This may involve implementing new sales tools or techniques, providing feedback to management on product or service offerings, and participating in professional development activities.

 

Qualifications

Bilingual French and English communication skills are required for this position. The duties of this role involve frequent oral and written communications with employees, customers, and business partners across Canada, including individuals who conduct business in English. Knowledge of English is therefore necessary to perform the responsibilities of the position and to maintain effective communications with these stakeholders.

At least three (3) years’ experience in a similar equipment sales role dealing with business decision makers in the market

Verifiable track record of achieving revenue targets

Experience managing a high volume of accounts

A driven, hardworking Sales Representative who brings a positive attitude to the workplace and places customers first

Experience with Microsoft Office Suite

A University or College Education preferred but not mandatory

Sales and Account Management training is an asset

Strong analytical skills

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