Interns- Marketing

Job Description: Intern- Marketing

Internship Duration: 3-6 months (Full time 8 hour)

About Us

APLYD helps governments, multilateral institutions, development finance institutions and foundations use AI in public systems. Most public-sector AI stops at the pilot. Our work is getting it into everyday service delivery and keeping it running once we leave.

Athena Infonomics has done this work for years. In 2026 we set it up as its own company. We cover strategy and readiness, field data and last-mile reach, design and build, evaluation and audit, and scale and production.

440+ engagements · 240+ global clients · 85+ specialists · 7 countries · 5 continents

1. Content and Storytelling

• • Research topics related to AI, government, public policy, governance, and public service delivery.
  • Translate complex ideas, research findings and project insights into LinkedIn posts, articles, newsletters, and other content formats.
  • Identify relevant trends, conversations and stories that APLYD should contribute to.
  • Support content calendar planning, publishing, and performance tracking.
  • Use LLMs and AI tools for research, ideation, content drafting and repurposing, while ensuring factual accuracy, originality, and quality.

2. Digital Marketing and Brand Building

• • Support APLYD’s digital presence across LinkedIn, its website and other relevant platforms.
  • Assist with social media planning, scheduling, publishing, and audience engagement.
  • Research relevant organisations, communities, and digital platforms to identify opportunities to build brand visibility.
  • Support website content updates, keyword research, SEO, and content optimisation.
  • Use AI tools to support content optimisation, audience research, competitor analysis and marketing workflow automation.

3. Performance Marketing

• • Assist in planning, executing and monitoring paid campaigns across LinkedIn, Google and other relevant digital platforms.
  • Support audience research, targeting, campaign setup, ad copy development and creative testing.
  • Use AI tools to generate campaign ideas, develop creative variations, analyse audience segments and improve campaign performance.
  • Track metrics such as reach, impressions, click-through rates, cost per click, engagement and conversions.
  • Support A/B testing of advertisements, landing pages, creatives and campaign messaging.

4. Research and Market Intelligence

• • Research AI adoption, public-sector technology, government initiatives and emerging use cases across relevant sectors.
  • Map key stakeholders, including government institutions, development organisations, think tanks, philanthropies and industry associations.
  • Use LLMs and AI-powered research tools to identify industry trends, synthesise information, analyse competitor communication and generate research briefs.
  • Verify AI-generated information against credible primary sources and maintain accuracy in all research outputs.
  • Identify relevant marketing opportunities and emerging conversations for APLYD.

5. Campaigns, Events and Partnerships

• • Support the planning and execution of marketing campaigns, webinars, roundtables and industry events.
  • Assist with event research, speaker profiles, invitations, presentations and post-event communications.
  • Identify relevant conferences, podcasts, publications and partnership opportunities.
  • Use AI tools to support campaign planning, audience segmentation, event promotion and post-event analysis.
  • Track campaign engagement and document outcomes and learnings.

6. Marketing Analytics and AI Experimentation

• • Collect and analyse data from social media, website traffic, SEO activities and paid campaigns.
  • Maintain marketing dashboards, trackers and periodic performance reports.
  • Use AI-enabled analytics and automation tools to identify patterns, interpret campaign results and improve marketing workflows.
  • Experiment with LLMs, AI agents and emerging marketing tools for research, content production, campaign optimisation and repetitive task automation.
  • Test new AI-powered workflows, evaluate their effectiveness and recommend practical applications for the marketing function.

Required Skills and Qualifications

• • Pursuing or recently completed a degree in Marketing, Communications, Journalism, Economics, Public Policy, Business, Technology or a related discipline.
  • Strong written and verbal communication skills, with an ability to simplify complex ideas.
  • Basic understanding of digital marketing, social media and performance marketing.
  • Familiarity with LLMs (ChatGPT, Claude, Gemini, etc.) and AI-powered research, content creation and productivity tools.
  • Analytical mindset with an interest in data, campaign performance and digital marketing metrics.
  • Strong research skills, curiosity and willingness to experiment with new tools and approaches.
  • Ability to work in a fast-paced environment, manage multiple assignments and deliver quality work within tight deadlines.
  • Proactive, self-driven and open to feedback and learning.

Athena's Work Culture

At Athena, we function in an outcomes-based work environment with flexible hours and a high level of autonomy. Professional development and thought leadership are key elements of our business model: we support our team members' professional growth through on-the-job training, and we encourage the cultivation of our colleagues' personal brands through participation in panels, events, publications, and other thought-leadership opportunities. We embrace a transparent, open work environment with meaningful leadership pathways for those with inventive ideas and initiatives.

Athena Infonomics is an Equal Opportunities Employer

Athena Infonomics is an equal opportunity employer with a commitment to diversity. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Proficiency in the responsible and sophisticated use of AI is a mandatory requirement for all roles, across all levels and functions at Athena Infonomics.