Brand Manager

General Purpose

Key Responsibilities / Tasks

• Design and execute Marketing Activation Calendars, Brand plans and promotional activities.
• Manage the Category and Brand portfolio.
• Develop communication plans and assets, ensure effective and efficient investment of media plans, and control A&M budget.
• Lead brand analysis / diagnosis as well as insights generation with Insights Manager and present findings on quarterly basis
• Manage A&M spending to be in line with AOP, through budgeting and monthly tracking within the overall budget plan set by the development team
• Effectively collaborate with other functions and stakeholders both internally & externally
• Prepare creative & media agency briefs, evaluate agency proposals.
• Coordinate any needed pack changes for ingredient list declarations with the involvement and support of Regulatory Affairs.
• Leads on Pricing Strategy.
• Assess and evaluate the market opportunity for Brand portfolio, and accordingly grow the business size in terms of gaining share and adding new products to portfolio.
• Handle the forecasting of the brand portfolio, manage the distribution plan for the SKUs with the Sales team.
• Monitor media reviews and media audits.

Experience

Min 5-6 years of marketing experience (in a FMCG company).

Skills/Qualifications

Ability to work independently, self-motivation and passion for learning and development

Excellent project management skills covering product & process development within FMCG environment.

Experience with business processes: marketing budgeting, conducting marketing and advertising activities, planning of sales, budget control, brand/product launches.

Experience with Customer Agreements and collaboration with trade marketing and business development.

Experience with handling imported products portfolios, and the relevant forecasting and logistics details.

P&L understanding.