Associate Manager, General Trade - Vietnam
Confirmed on the employer's own hiring board on Oct 29, 2026. First seen by Alion on Oct 16, 2026.
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
JOB SUMMARY
The National GT Sales Manager - Vietnam is responsible for growing BIC's business within the GT channel across Vietnam. The role owns the sales plan (develop and implement to achieve sales target (including wholesales, retails and B2B channel). Working closely with distributors as logistics and execution partners, the role drives sales growth, distribution expansion, market share gains and profitable customer development while ensuring excellent in-market execution.
RESPONSIBILITIES
Business Growth
- Deliver sales, profitability and market share objectives.
- Plan & execute promotional & incentive plans and maximize return on investments.
- Identify growth opportunities & issues through category, pricing and customer analysis.
- Develop new channel (B2B) to grow business.
Distributor & Execution Management
- Develop and manage relationship with distributor and their sub-distributors & key customers.
- Align distributor with customer plans and priorities.
- Ensure execution excellence, product availability and visibility compliance.
- Monitor customer performance and drive corrective actions when required.
Route To Market review an optimization
- Manage and optimize the route to market, ensuring effective coverage and operational efficiency.
Sales force training & coaching
- Track & review sales force’s efficiency and have action plan for improvement.
- Coach, train, and supervise sales staff to ensure compliance with company standards and achievement of sales objectives.
Planning & Collaboration
- Provide accurate forecasts and business updates.
- Work closely with Marketing, Supply Chain, Finance and Customer Service teams.
Key Performance Indicators / Key Figures
Business Performance
- Net Sales Growth vs Budget
- Sell-Out Growth
- Market Share Growth
Customer Development
- JBP Achievement
- Distribution Growth (Numerical & Weighted)
- New channel growth (B2B)
Execution Excellence
- Fundamental KPIs achievement
- New Product Launch Success
- Sales team’s efficiency improvement
- Visibility compliance
Financial Performance
- Trade Investment ROI
- Forecast Accuracy
Previous / Professional Experience:
Required
- Minimum 7 years of FMCG sales - GT Channel experience.
- Proven experience managing General Trade, RTM.
- Experience working with distributor-led business models.
- Demonstrated success in delivering sales growth and profitability targets.
Desired
- Experience with B2B channel.
- Experience in Cigarettes, Lighters, Shavers is a plus
- Exposure to Category Management and Revenue Growth Management initiatives
Education & Additional Requirements:
Education
- Bachelor's Degree in Business Administration, Marketing, Economics, Sales or a related discipline.
- MBA or postgraduate qualification is an advantage.
Languages
- Fluent Vietnamese and English (written and spoken).
Additional Requirements
- Based in HCM City, Vietnam.
- Willingness to travel regularly across nationwide.
- Strong analytical, communication skills.
- Proficiency in Microsoft Office applications.
- Experience working within multicultural and cross-functional environments.
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.