Marketing Manager

Brain Station 23 PLC is looking for a Marketing Manager to drive market intelligence, go-to-market strategy, demand generation, and growth across our AI, software services, ERP, and eCommerce businesses.

This role sits at the intersection of strategy and execution. You will identify where we should play, what we should offer, who we should target, and how we should win-then translate those insights into focused GTM plans and measurable marketing initiatives.

You will work closely with Leadership, Sales, Presales, Product, and Delivery to ensure our marketing decisions are based on real market demand, competitive intelligence, and commercial opportunity rather than assumptions.

Responsibilities

What You’ll Do

Market Intelligence & Strategy

• Conduct market, industry, customer, and competitor research to identify opportunities, gaps, threats, and demand signals.
• Define and refine target markets, priority industries, ICPs, buyer segments, and decision-makers.
• Identify market opportunities for AI, FDE (Forward Development Engineer), software services, ERP, eCommerce, and other relevant solutions.
• Develop market-entry strategies, positioning, value propositions, and GTM recommendations.
• Form structured hypotheses in new or evolving markets and continuously monitor market and competitor shifts.
• Translate complex research into clear, actionable recommendations for leadership.

GTM & Lead Generation

• Convert market insights into actionable GTM plans, campaigns, outreach, and content strategies.
• Plan and execute digital, social media, events, and other relevant marketing activities, including paid campaigns on Google Ads and LinkedIn Ads.
• Build highly targeted B2B prospect lists based on industry, business challenges, technology stack, company profile, and buying potential.
• Execute targeted outbound initiatives across LinkedIn, email, and relevant digital channels to generate qualified opportunities.
• Develop industry-focused content including case studies, use cases, insights, and campaign materials that communicate technical capabilities as business value.
• Measure and optimize marketing activities based on lead quality, conversion, engagement, and ROI.

Events, Partnerships & Analytics

• Evaluate events, conferences, partnerships, and networking opportunities based on audience relevance, strategic fit, commercial potential, and ROI.
• Identify strategic partnerships and relevant industry ecosystems in target markets.
• Use GA4, Google Tag Manager (GTM), Meta Pixel, and other analytics tools to track user behavior, conversions, and campaign performance.
• Apply data and market intelligence to continuously improve marketing and GTM decisions.

AI & Modern Marketing

• Leverage ChatGPT, Claude, Perplexity, and similar AI tools for research, analysis, synthesis, content development, and strategic thinking while maintaining independent judgment.
• Stay informed about emerging AI and marketing practices, including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

Who You Are

• Strong strategic thinker with excellent market research, analytical, problem-framing, and business judgment skills.
• Able to turn market intelligence into practical GTM, positioning, demand-generation, and market-entry strategies.
• Strong understanding of B2B buyer behavior, technology-driven sales, demand generation, and market-entry dynamics.
• Comfortable working with ambiguity, forming hypotheses, and making decisions based on incomplete or evolving information.
• Strong communication, synthesis, presentation, and stakeholder-management skills.
• Proven ability to take ownership from strategy → execution → measurement.
• Proactive, analytical, hardworking, and aligned with our OwnPATH culture.
• High proficiency in English is required.

Experience Requirements

• 4 to 6 years of experience in strategic marketing, market research, GTM, growth strategy, business strategy, demand generation, or related B2B roles.
• Proven experience in market/competitor analysis, demand identification, GTM planning, or market expansion.
• Experience in software services, SaaS, AI, ERP, eCommerce, fintech, consulting, or technology-driven businesses is strongly preferred.
• Experience with market-entry strategy, offer-market fit, positioning, or strategic GTM planning is highly preferred.
• Experience working with leadership and cross-functional teams to shape strategic priorities is preferred.
• Experience evaluating events, partnerships, or new market initiatives from an ROI perspective is a plus.

Educational Requirements

Minimum Bachelor’s degree in Marketing, Business, Communications, Economics, or a related discipline.

Nice to Have

• Experience with Shopify, nopCommerce, Odoo, SAP, or Microsoft Dynamics 365.
• Experience in European market research or market-entry planning, particularly Sweden, the Netherlands, or broader European markets.
• Hands-on experience with SEO, AEO, GEO, marketing automation, ABM, LinkedIn prospecting, and B2B outbound marketing.
• Practical experience with GA4, GTM, Meta Pixel, and marketing analytics/tracking tools.
• Experience marketing AI, software development, SaaS, technology consulting, or digital transformation services.
• Strong working knowledge of ChatGPT, Claude, Perplexity, and similar AI tools.

Benefits

• Attractive Salary for deserving candidates
• Medical Coverage
• Yearly Salary Review
• Weekly two holidays
• Provident fund
• Gratuity fund
• Two festival bonus
• Monthly Performance Bonus
• WPPF.

Office time: [MON - FRI: 11 AM to 8 PM]