Lead - SEO

Who are we and what do we do?

BrowserStack is the world’s leading cloud-based software testing platform, empowering over 50,000 customers-including Amazon, Microsoft, Meta, and Google-to deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.

With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test management-all designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more -helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

Location: This is a remote position; however, the role requires the candidate to be based in Mumbai.

Role in a Nutshell:

As the Lead - SEO, you will play a key role in driving the company’s organic growth across traditional search engines and AI-driven answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity etc.).

You will help define and execute a product-led SEO and AEO/GEO roadmap aligned with business goals focusing on qualified traffic, pipeline impact, and visibility, not just rankings. This is a hands-on role with strategic ownership, working closely with cross-functional teams and mentoring junior contributors where required.

Desired Experience:

• 6+ years of hands-on and strategic SEO experience, preferably in SaaS or B2B category.

• Experience contributing to or owning SEO strategy execution with measurable impact.

• Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery.

• Deep expertise in keyword research, intent mapping, and content strategy.

• Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture).

• Experience collaborating across teams; exposure to mentoring junior team members is a plus.

• Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools.

• Clear, structured, and analytical thinker with strong prioritization skills.

• Experience with programmatic SEO or large-scale content systems.

• Familiarity with conversion rate optimization (CRO) and experimentation.

• Experience supporting SEO efforts across multiple markets or regions.

What Will You Do?

• Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs.

• Build and execute organic growth plans across traditional search engines and AI-driven answer platforms.

• Identify and prioritize high-intent opportunities across the funnel (TOFU → BOFU).

• Support positioning the brand as a trusted source for AI-generated answers.

• Lead keyword, topic, and entity research with strong intent mapping.

• Decide what content to build, why, and how it drives business impact.

• Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start.

• Apply strong UX principles to content structure, tone, layout, and overall usability.

• Ensure content is optimized for users first, while remaining search- and AI-friendly.

• Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools.

• Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives.

• Directly report the business impact of SEO initiatives to leadership & ideate growth strategies

• Provide guidance and mentorship to junior SEO or content team members, as needed.

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical Insurance: Comprehensive INR 5,00,000 coverage for employee, spouse, up to 2 dependent children, and parents or parents-in-law
• Statutory Benefits: Gratuity per the Payment of Gratuity Act, 1972
• Paid Time Off: 25 days of paid leave annually (Annual & Sick Leave) plus gazetted public holidays and special life-event leaves
• Remote-First work environment that allows our people to work from home
• Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience