Head of Product Marketing (Senior)

Clera • Travel required • 5 hours ago

Apply now

Similar jobs

703,472open jobs

41,487companies

102,442added this week

Browse all

Salary

$180k – $225k per year

Location

In office

Seniority

Senior · 7+ years exp

Employment

Full-Time

Overview

Company

Impact

Profile match

Clera

Clera is a San Francisco company that runs an AI recruiting platform positioned as a talent agent rather than a job board, matching engineers and other technical candidates to roles at venture-backed startups. Its system reads a candidate's background and preferences, then represents them to hiring teams at companies funded by firms such as Andreessen Horowitz, Y Combinator, Index Ventures and General Catalyst, compressing the introduction step that traditional headhunting handles manually. The model is aimed at the segment where recruiter fees are highest and candidate supply is thinnest, and the platform handles screening, scheduling and pipeline tracking for both sides of the match.

getclera.com • HQ: San Francisco, United States • HR & Recruiting AI • Recruiting & Staffing • 11-50 employees • Est. 2023

About the Role

You will be the founding Head of Product Marketing, shaping how the company explains its AI and legal technology to customers. You will partner with GTM leadership, product, engineering, and sales to translate complex technology into clear value, while setting direction and coordinating external agencies to execute.

What You'll Do

Develop positioning and messaging that simplify sophisticated capabilities into differentiated customer value.
Own the editorial calendar and set the strategic agenda for communications.
Define product launch narratives from problem statements to audience and proof points.
Write and edit all voice assets across web, product pages, emails, blogs, social, scripts, decks, and sales materials.
Collaborate with executives to convert their thinking into compelling content and media appearances.
Engage with customers, Sales, and Success to capture real buying language to inform marketing.
Direct video and content strategy and be comfortable presenting on camera.
Create sales enablement materials that explain products at multiple depths for different conversations.
Monitor competitors and the AI market to inform positioning.
Partner with performance marketing to optimize messaging through data-driven insights.

What We're Looking For

7+ years of relevant experience in product marketing or storytelling for AI, enterprise software, or legal tech.
Strong editorial judgment and exceptional writing ability across formats.
Background in legal or legal-adjacent domains or enterprise technology marketing.
Ability to translate complex tech into simple, credible value without oversimplifying.
Experience interviewing founders, engineers, lawyers, and customers to derive authentic language.
Comfort on camera and as a company voice; capable of moving between strategy and hands-on work.
Familiarity with AI tools and modern marketing tech; cross-functional collaboration mindset.
Background as a former lawyer or journalist in relevant domains is a plus.