Senior Manager, Growth

Crypto.com is a global cryptocurrency platform serving traders and investors in markets around the world. The CDC product line is our international crypto trading app - spanning spot, perpetual contracts, and card rips - and we are building the next generation of trading products for a global audience.

We’re looking for a Senior Manager, Growth to sit at the intersection of user acquisition, creative strategy, martech, and measurement. This is not a single-lane role. You’ll own the day-to-day performance of our UA program across paid channels and every market we operate in, but you’ll also lead three critical sub-functions - creative, martech, and measurement - that today sit with senior leadership and need a dedicated operator to take them to the next level.

You’ll work directly with our agency partners, product teams, data science, and platform reps (Meta, Google, Apple) across regions. You’ll inherit a scaled UA program with multiple products launching simultaneously, a global market footprint, and a martech stack that’s being built in real time. If you’re the kind of person who can context-switch between a Meta CAPI payload spec and a creative brief in the same afternoon, this role was made for you.

Responsibilities

User Acquisition Operations

• Own the weekly operating rhythm for CDC paid UA - spend plans, pacing, optimization decisions, and performance reporting across all channels (Meta, Google, Apple Search, programmatic DSPs, affiliates, regional platforms, and emerging networks), across every market we operate in
• Manage the relationship with our performance agency on a daily basis - standups, creative briefings, channel strategy, spend allocation, and trading decisions
• Drive channel-level optimization using CAC, CPFT, pLTV ROAS, and lower-funnel conversion metrics. You’re expected to know what’s working, what’s not, and why before anyone asks
• Lead GTM execution for new product launches and market openings (spot, perpetual contracts, card rips, new offer structures) - from tracking readiness through creative production through spend activation
• Build and maintain the weekly trading deck and leadership updates. Present performance narratives to VP and C-level stakeholders with clarity and confidence
• Own the competitive monitoring cadence - Sensor Tower, app store rankings, ad intelligence - across key markets, and translate competitive signals into channel and creative decisions
• Own market prioritisation - which countries we open, in what order, and what each market needs in localisation, payment rails, and channel mix before we commit spend

Sub-function: Creative Strategy

Our creative pipeline is currently managed between agency and leadership. This role takes ownership of the full creative lifecycle for performance marketing.

• Own the creative learning agenda - what hooks, formats, and concepts we’re testing, what’s winning, and what to kill. Maintain a structured view of creative performance by channel, format, and audience
• Lead creative briefing for the agency and UGC creators. Translate product updates, offers, and cultural moments into production-ready briefs with clear deliverables and timelines, localised for each market we run in
• Drive format expansion beyond static display - UGC video, social-native content, meme-format creative, and AI-assisted production pipelines
• Establish a rapid refresh cadence to combat creative fatigue across channels, and ensure channel-specific sizing and placement specs are met
• Coordinate with brand and content teams on production shoots, scripting, and asset capture for UA use

Sub-function: Martech

Our martech stack spans AppsFlyer, Segment, Firebase, Google Tag Manager, Meta CAPI, Impact (affiliates), and multiple ad platform integrations. Today this is led by our VP with execution support from a solo martech lead. This role becomes the strategic owner.

• Serve as the growth team’s primary point of contact for all tracking, attribution, and signal infrastructure. You’re the person who knows whether events are firing, payloads are complete, and platform signals are flowing
• Partner with our martech lead to prioritize and unblock implementation work - new product event instrumentation, platform pixel/CAPI builds, conversion upload pipelines, and deep link configuration
• Own the relationship with platform measurement teams (Google gTech, Meta measurement partners, AppsFlyer TAMs) across regions and ensure their recommendations translate into shipped work
• Drive martech readiness for every product launch and offer change. If tracking isn’t ready, you’re the one who flags it and owns the escalation
• Understand the full signal chain from user action to ad platform optimization loop - SDK events, server-to-server integrations, CAPI payloads, consent parameters, and AEM eligibility requirements
• Handle the multi-market layer - regional MMP configuration, multi-currency revenue handling, and market-specific consent and privacy regimes

Sub-function: Measurement

Measurement maturity is the constraint on scaling. This role owns the roadmap for closing attribution gaps and building toward incrementality-based decision-making.

• Own the attribution framework - last-click, MECE logic, promo code overlap rules - and ensure it’s consistently applied across reporting, agency data, and leadership updates
• Define and maintain measurement plans for each product line (spot, perps, rips) including KPI definitions, LTV attribution windows, and what “success” looks like at each funnel stage
• Lead the build-out of conversion feedback loops for each platform - Google Ads click ID upload pipelines, Meta CAPI integration, and Apple SKAN/AdAttributionKit readiness
• Partner with data science on pLTV model validation, cohort economics tracking, and the eventual transition from CPA to ROAS-based bidding
• Scope and prioritize incrementality testing (geo holdouts, per-channel lift measurement) and marketing mix modeling as the program matures
• Maintain reporting credibility - when agency data and Tableau data don’t match, you’re the person who investigates, explains, and fixes it
• Normalise reporting across currencies and markets so performance is comparable country to country, and so a CAC in one region means the same thing as a CAC in another

Requirements:

• 5+ years in performance marketing or growth, with direct ownership of paid UA budgets across Meta, Google, Apple Search, and at least one programmatic partner
• Hands-on experience with mobile measurement partners (AppsFlyer, Adjust, or Branch), server-to-server integrations, and ad platform conversion APIs (Meta CAPI, Google Ads S2S)
• Experience marketing trading or investing products - you understand funding rates, spreads, deposit and withdrawal flows, and why an active trader’s value profile looks different from a casual user’s
• Track record running paid UA across multiple international markets - localisation, regional channel mix, a multi-time-zone operating rhythm, and market-by-market regulatory nuance
• Strong working knowledge of attribution models, SKAN/AdAttributionKit, AEM eligibility, and the privacy-era signal landscape
• Experience managing or closely partnering with a performance creative function - you’ve briefed UGC creators, reviewed ad concepts, and made data-backed creative decisions
• Comfort with ambiguity and competing priorities. You’ll be launching multiple products, fixing attribution gaps, and building new measurement infrastructure simultaneously
• Exceptional communication skills - you can explain a CAPI payload issue to an engineer and a CAC trend to a CMO in the same day
• Experience in crypto, trading, fintech, or financial services is strongly preferred - you’ve marketed a product where the user is putting capital at risk. What matters most is that you’ve scaled paid UA in a high-velocity, multi-product environment

Why This Role:

• You’re joining at an inflection point - new products launching, measurement stack being built, creative pipeline evolving. The person in this seat will shape how all of it comes together
• You’ll have real ownership across UA, creative, martech, and measurement. This is not a channel manager role - it’s a multi-discipline growth operator role with a clear path to director
• You’ll work with a small, senior team that moves fast and makes real decisions. No layers of approval - the VP is your skip and the CMO is one level above that
• Part of Crypto.com - a global platform with the resources and ambition to build a category-defining product, and the speed and autonomy of a startup growth team
• Global remit - the markets you open and the playbooks you build will define how we scale internationally, not just in one country