Email & SMS Associate

Welcome to the Table. At Sur La Table, community, culinary joy, and celebration are at the heart of who we are. From monthly spotlights to the Golden Whisk awards and cooking class perks, our culture blends recognition with hands-on experiences. New team members are welcomed with care and inspired by wellness events, inclusive stories, and a personal touch that makes you feel right at home.

Reports to: CRM & Lifecycle Marketing Manager

Location: Remote, Canada

About the Role

Sur La Table is hiring an Email & SMS Associate to learn our email and SMS program from the ground up and grow into owning it. You will build, check, and send real campaigns to a large retail audience, working side by side with our CRM & Lifecycle Marketing Manager and production lead.

This role is built for someone early in their career who learns fast and takes initiative. You do not need years of experience or enterprise tools. You do need some hands-on email experience, a sharp eye for detail, and the drive to figure things out.

Within your first three months, you will be building, QA'ing, and scheduling campaigns in Braze on your own. By six months, you will be running tests, contributing ideas that change how we work, and owning a meaningful share of the daily program.

What You'll Do

• Build email and SMS campaigns in Braze: slice and compress images, upload creative, add alt text and link tracking, and set up audiences.
• Own pre-send QA on every campaign. Check rendering, links, pricing, audience, and send settings before anything goes out.
• Schedule and deploy daily campaigns, starting with support and growing into full ownership.
• Turn the campaign calendar into briefs and tickets in Wrike, and help keep creative, copy, and audience on track before send day.
• Partner daily with Creative, E-commerce, and Merchandising teams to get campaigns out on time and on brand.
• Run A/B tests on subject lines, creative, and timing, then share what you learned and what we should change.
• Use AI tools like Claude to speed up campaign work, and suggest new ways to work smarter as a small team.
• Track performance on open, click, and conversion rates, and flag what is working and what is not.

Required Qualifications

• 0 to 2 years of hands-on experience sending email campaigns in any email or CRM platform, such as Klaviyo, Iterable, Customer.io, Salesforce Marketing Cloud, HubSpot, Mailchimp, or Braze. Internships, freelance work, a side business, or a student organization all count.
• A track record of learning fast. You can point to a tool or skill you picked up quickly on your own.
• You have used AI on your own initiative to build, automate, or research something, outside of class or assigned work.
• Strong attention to detail. You catch mistakes before they go out.
• You take feedback well and use it to get better.
• You stay organized and steady when deadlines stack up, including during holiday peak, our busiest season.
• Comfort with technical work and a willingness to learn basic HTML for email.
• Bachelor's degree or equivalent experience. Recent grads are encouraged to apply.

Preferred Qualifications

• Experience with Braze, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva.
• SMS campaign experience.
• HTML and CSS for email.
• Retail or e-commerce industry experience.
• A/B testing.
• Experience with Wrike, Figma, Email on Acid, or Litmus.
• Passion for the culinary industry and an affinity for the Sur La Table brand.

Why Join

The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.

• Cross-Functional Impact: Your campaigns reach millions of customers and directly influence revenue - you will collaborate with marketing, merchandising, CRM, and creative teams daily.
• Skill Building: Deepen your expertise in AI-driven marketing, advanced segmentation, and modern email/SMS platforms while growing your career on a team that values experimentation.
• Ownership: Own projects end-to-end - from strategy to send to reporting - and see the results of your work in real time.
• Competitive Benefits: Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.

Interview Process

• Recruiter Screen - A 30-minute conversation with our recruiting team to align on the role, your background, and what you are looking for.
• Interview(s) - Conversation with the hiring manager (Marketing Manager, Email & SMS) and others focused on your campaign management experience, analytical approach, and AI tool proficiency.
• Reference Checks - Conducted in parallel with the final stages where possible.
• Offer - We move quickly for the right candidate.

Interview process is subject to change. Any updates will be communicated promptly and clearly.