Performance Marketing Specialist

At Destination Workplace, we believe that the right job is the key to a fulfilling life, and the right person is the driving force behind every successful business.

We are here to connect talent with the appropriate role.

Our partner is a market leader in cybersecurity, offering solutions to protect information systems, networks, and data for organizations. Its focus is on prevention, detection, and response to cyber threats.

For their internal needs, we are seeking a Performance Marketing Specialist to lead and track paid campaigns and acquisition of new leads with primary focus on lead generation for the B2B brands.

Primary Responsibilities of the Role:

• Manage Google Ads and Meta Ads campaigns;
• Handle tracking, pixels, GA4, GTM, conversion events, and audiences;
• Optimizes B2C campaigns for sales, renewals, upsells, and remarketing;
• Develop lead-generation campaigns for different company brands;
• Monitors CPL, CPA, CAC, ROAS, conversion rate, budget pacing, and performance trends;
• Work with Marketing Operations Manager on landing pages, creatives, copy variants, and A/B tests.

Desired skills and experience:

• Degree in Marketing, Business, Communications, or related field (Bachelor's required; Master's preferred);
• 2+ years broader marketing experience (brand, CRM, content, or product marketing) in addition to paid acquisition expertise;
• Experience in managing paid acquisition (Google Ads, Meta Ads) for B2C and B2B campaigns;
• Proven experience optimizing campaigns for sales, renewals, upsell and remarketing;
• Experience building and scaling lead-generation funnels for multiple brands;
• Strong grasp of KPI measurement and optimisation: CPL, CPA, CAC, ROAS, conversion rate, budget pacing;
• A/B testing experience for creatives, copy variants and landing pages;
• Ability to collaborate with marketing ops/creative teams to deliver high-converting landing pages and assets;
• Results-oriented mindset with attention to budget management and pacing;
• Excellent communication and cross-functional coordination skills;
• Ability to forecast expected growth and key metrics (e.g., installs, leads, revenue) for a given budget, with scenario modeling and clear assumptions.

The company is offering:

• Competitive remuneration;
• Opportunity to join a vast growing leading in the cybersecurity field and learn from an experienced professionals;
• Participation in diverse and interesting projects;
• Dynamic and fast pace environment, where you will be able to see the direct impact of your work;

Ready to drive your success in a thriving company and join a team that cares about your growth and well-being? Share your CV now, your next career move awaits - let's connect!

All qualified candidates are encouraged to apply. We thank all applicants for their interest, our team will contact only those candidates selected for interviews. All applications will be treated in strict confidentiality. Recruitment license from National Agency of Employment 3103.