Marketing Campaign Manager

About Dialogue

Dialogue is the #1 virtual care provider in Canada. By developing our Integrated Health Platform, we provide exceptional online health and wellness programs (primary care, mental health, iCBT, EAP, and wellness) to organizations that want to improve the wellness of their employees and families.

When it comes to our work, we set the bar high. Together, we’re transforming health and helping millions improve their well-being. We’re firm believers that great people don’t settle on:

• Impact
• Community
• Growth
• Excellence

Feel like you can make a difference? Good news, we saved you a seat!

Come as you are. As a proud equal-opportunity employer, Dialogue is dedicated to creating a diverse and inclusive workplace for everyone. Qualified applicants will be considered regardless of citizenship, ethnicity, race, colour, religion, gender, gender identity or expression, sexual orientation, disability, age, or veteran status. Applicants who require specialized accommodation are encouraged to contact [email protected].

AI Disclosure Statement

To ensure an efficient and fair review process, we utilize artificial intelligence tools to assist in the initial screening and assessment of applicants for this role.

Recruitment Fraud Notice

Dialogue only contacts candidates through official @dialogue.co email addresses. We never request payment, gift cards, or personal financial information at any stage of hiring, and we never extend an offer without a structured interview process. All open roles are listed exclusively at dialogue.co/en/careers. If you receive a suspicious communication claiming to be from Dialogue, do not respond - report it to [email protected] and verify the role on our official careers page.

Your role as Marketing Campaign Manager

The Growth & Events team is Dialogue's execution engine, converting strategy into pipeline, market presence, and measurable impact. We're looking for a Campaign Marketing Manager to own social media as a growth channel and run integrated marketing campaigns that generate pipeline and reinforce our national market presence.

This is a full-ownership role. You'll build the strategy, run the programs, and be accountable for results across B2B campaign execution, event promotion, social media growth, paid social, community management, employee advocacy, and social SEO. You report directly to the Director of Growth & Events. Please note that this is a 12-month mandate.

What you'll be doing

Social media growth

• Own social media as a growth channel - set the strategy, build the playbooks, and drive measurable audience and engagement growth
• Lead community management across all platforms: respond, engage, and build Dialogue's presence in relevant conversations
• Manage paid social (boosting and ads): audience targeting, budget allocation, and performance optimization
• Build and run Dialogue's employee advocacy program to extend organic reach and strengthen brand credibility
• Drive social SEO and discoverability - optimize profiles, content formats, and publishing cadence for platform algorithms
• Own social analytics and reporting: track reach, engagement, follower growth, conversion, and channel ROI; share learnings and recommendations with stakeholders

Campaign management

• Plan and execute B2B demand gen campaigns end-to-end: brief, asset coordination, channel activation, and performance tracking
• Run event promotion campaigns - from awareness to registration - in close partnership with the Events Manager
• Coordinate with Content Marketing on the social calendar; own everything beyond content (distribution, amplification, targeting, paid, reporting)
• Work with the Growth Specialist and GTM team to align campaign messaging with ICP, funnel stage, and sales priorities
• Track campaign performance against pipeline contribution targets; iterate based on data

What Success Looks Like

• B2B campaigns generate qualified leads and advance pipeline in support of the team's closed pipeline contribution target
• Social media converts from a publishing channel into a measurable growth driver - audience growth, engagement, and pipeline influence tracked quarterly
• Social analytics are reported consistently, with clear recommendations tied to business outcomes
• Strong cross-functional relationships with Content Marketing, Events, Growth, and GTM

We'd love to hear from you if you have

• 5+ years in B2B marketing with direct ownership of integrated campaigns
• Proven track record of growing social channels and connecting social activity to business outcomes
• Hands-on experience with paid social (LinkedIn a must; Meta and others an asset)
• Experience building or contributing to an employee advocacy program
• Strong project management skills
• Comfortable with analytics tools and able to build clear, actionable performance reports
• Experience working with creative and content teams; ability to brief clearly and give sharp feedback
• Familiarity with B2B demand gen and the full marketing funnel

At Dialogue, your well-being is our priority

Taking care of others also means taking care of our team! Depending on your role and employment status, you could have access to the following benefits:

• Access to the Dialogue app and virtual mental health support for you and your family
• Fully funded insurance, a health spending account, dental coverage, and fitness reimbursement
• 4 weeks vacation, 9 wellness days, and 1 volunteer day
• Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles
• Work abroad up to 4 weeks/year
• Incentive plans, referral bonuses & RRSP matching
• Learning via Coursera, external training budget & mentorship
• Optional parental leave top-up