Performance Marketing Specialist - efficiently

About Design.efficiently

Design.efficiently is an AI-first SaaS company revolutionizing how construction teams manage selections, presentations, and construction coordination. We’re building an AI-powered marketing machine and we need a smart, execution-focused performance marketing specialist to help fuel it.

If you love working with cutting-edge tools, automating what used to be manual, and being part of a team that moves fast and builds big this role is for you.

What You’ll Do

AI-Powered Campaign Execution

• Run outbound campaigns with tools like Instantly, Klayvio and SendPotion-our AI video platform.
• Launch and manage cold outbound email campaigns using Instantly/Klaviyo
• Plan, launch and manage all aspects of the campaign including campaign plans of audience segmentation, creative messaging, tools management and results.
• Organize campaign workflows, ideas, and assets.
• Deploy hyper-personalized AI video campaigns using platforms like SendPotion
• Personalize outreach at scale using tools like AI scripting and video voiceover tools-and bring new tools into the stack regularly

Funnel Performance & Optimization

• Own your metrics: open rates, replies, clicks, booked demos, and activations
• A/B test messaging, cadence, and formats weekly voice, video, and email
• Collaborate with the Brand & UX team for fast-turn creative assets and campaign-ready visuals
• Maintain reporting dashboards and share weekly insight on what’s working and what’s not

You’re the Right Fit If You:

• Have 3-5+ years of experience in marketing execution, preferably at a startup or fast-paced SaaS company.
• Are obsessed with AI tools and can’t imagine executing campaigns without them
• Prior success in launching cold-to-conversion campaigns from scratch
• Creative thinker and strong writer you bring bold ideas to life, write smart, on-brand content fast, and aren't afraid to think outside the box.
• Strong experience in:
  • Instantly, SendPotion, or similar cold outbound tools.
  • Klaviyo (or similar) for email marketing.
  • Figma for light creative work.
• High output, self-motivated, structured thinker. You execute without hand-holding.
• Comfortable working remotely, with a small, fast-moving team.

Bonus Points For:

• A portfolio of AI-driven campaign work you’re proud of
• CRM experience using salesforce

Why Join Us?

• Build alongside a team obsessed with efficiency, systems, and intelligent growth
• Shape the future of AI-first marketing execution in a real, high-impact SaaS environment
• 100% remote, flexible hours, high autonomy just bring results