Creative Designer– Marketing & Product

Role: Creative Designer - Marketing & Product

Experience: 1-3 years

Employment type : Full-time

About Eka Care

Eka Care is a health AI company on a mission to make world-class clinical intelligence available to every doctor, patient, and healthcare enterprise.

We build the models, data infrastructure, and clinical workflows that turn everyday care - a consultation, a prescription, a lab report - into structured, interoperable health data, so that better decisions can be made at the point of care and across the enterprise, whether that is a hospital, a diagnostic lab, or an insurer. Our products - EkaScribe, EkaDoc, EkaAgents, EkaAPI's and EkaPHR - cover the full span of clinical, patient, and enterprise use cases, and plug into national digital health infrastructure such as India's Ayushman Bharat Digital Mission in India.

About the role

We're looking for a versatile Creative Designer who can own visual output across marketing, product and business communication. You'll design campaign creatives, product screens and flows in Figma, event collaterals, and leadership-ready presentations.

This is a hands-on role for someone who works AI-first: you'll use generative AI tools daily to ideate faster, produce more variations, and raise the quality bar. You'll take briefs from marketing, product, sales and leadership, and deliver from concept to final file with minimal hand-holding.

Key responsibilities

1. Marketing and brand creatives

• Design creatives for performance campaigns (Meta, Google, LinkedIn), social media, emailers, website and landing pages.
• Produce static ads, carousels, infographics, brochures, one-pagers and case-study layouts.
• Build multiple ad variations quickly for A/B testing, using AI tools to scale output.
• Keep every asset consistent with Eka Care's brand guidelines.

2. Product design and UI support

• Create and edit product screens, UI elements, wireframes and user flows in Figma, working within the existing design system.
• Design feature walkthroughs, onboarding flows and in-app visuals with product and engineering teams.
• Produce product mockups, device frames and UI screenshots for launches, website and sales material.
• Update existing product assets as features change.

3. AI-powered creative production

• Use generative AI tools for concepting, image generation, image editing, upscaling and background removal.
• Create AI-assisted visuals, short videos and voiceovers for campaigns and product explainers.
• Build and document repeatable AI workflows and prompt libraries for the team.
• Track new tools and recommend what to adopt, with attention to brand consistency, image rights and healthcare-appropriate imagery.

4. Events and offline branding

• Design standees, banners, booth layouts, backdrops, flyers, badges and merchandise for conferences, webinars and launches.
• Prepare print-ready files with correct dimensions, bleed, colour profiles (CMYK) and resolution.
• Coordinate with printing and fabrication vendors to ensure accurate, on-time production.

5. Presentations and business communication

• Design presentations for leadership, investors, sales, partnerships and business reviews in PowerPoint, Google Slides and AI presentation tools.
• Turn complex data, product concepts and healthcare workflows into clear diagrams, infographics and visual stories.
• Build and maintain branded slide templates and reusable layouts.

6. Video editing and motion graphics (good to have)

• Edit short-form reels, product demos, launch videos and event highlights.
• Add subtitles, transitions, music and basic motion graphics.

7. Design operations

• Manage several design requests in parallel and deliver to agreed timelines.
• Maintain organised Figma files, templates and a central brand asset library.
• Take feedback from multiple stakeholders and iterate quickly.

AI tools stack

Candidates should be hands-on with at least one tool in each Required cell and show AI-assisted work in their portfolio. Tools in Good to have are a plus.

CategoryRequired (hands-on with at least one)Good to haveImage generationMidjourney, Adobe Firefly, ChatGPT (image generation), Google Gemini (Nano Banana)Leonardo AI, Ideogram, Krea AI, FluxImage editing and enhancementPhotoshop Generative Fill / Generative Expand, Canva Magic StudioPhotoroom, remove.bg, Topaz Gigapixel, Magnific AIUI and product designFigma AI features (Figma Make, First Draft)Google Stitch, Uizard, RelumePresentationsGamma, Canva AIBeautiful.ai, Microsoft Copilot in PowerPointVideo and motionCapCut (AI features), RunwayGoogle Veo, Kling AI, Adobe Premiere Pro AI tools, DescriptAI avatars and voiceover-HeyGen, Synthesia, ElevenLabsIdeation, copy and promptingChatGPT, Claude or GeminiPerplexity, NotebookLM

Candidates should also understand responsible AI use: checking commercial-use rights, avoiding misleading medical imagery, and keeping AI output on-brand.

Required skills and qualifications

• 1-3 years in graphic design, creative design or a similar role, ideally in-house at a tech or product company.
• Strong Figma skills: auto layout, components, variants, design systems and basic prototyping.
• Proficiency in Adobe Photoshop and Illustrator (or equivalent professional tools).
• Daily, practical use of AI creative tools from the stack above, with examples in the portfolio.
• Strong grasp of visual hierarchy, typography, colour theory, layout and brand guidelines.
• Proven experience with digital ad creatives, presentations and print-ready collaterals.
• Working knowledge of UI/UX principles, product screens and user flows.
• Ability to handle multiple projects, work independently and adapt to shifting priorities.
• A portfolio showing range across marketing, product/UI, presentations and print.

Good-to-have skills

• Video editing in Premiere Pro, After Effects, CapCut or similar.
• Motion graphics, Lottie animations or interactive prototypes.
• Experience designing for SaaS, healthtech, AI or B2B products.
• Landing page and website design (Webflow, Framer or WordPress familiarity).
• Data visualisation and storytelling-led presentations.
• Basic understanding of performance marketing metrics (CTR, CPL) and how creative affects them.

What we're looking for

• A creative thinker who also executes independently, from brief to final file.
• Comfortable switching between ad creatives, product screens, decks and event designs in the same week.
• AI-first by habit: uses tools to move faster and explore more, not to cut corners.
• Sharp attention to detail, strong ownership and an eye for clean, modern design.
• Balances creativity with business goals, timelines and brand consistency.