Marketing Automation & Data Developer

• Build, configure, and maintain marketing automation workflows in HubSpot.

• Integrate and maintain HubSpot and Salesforce for lead and contact synchronization, pipeline management, lifecycle tracking, and attribution.

• Configure and optimize Google Analytics, including events, conversions, UTM standards, and data quality monitoring.

• Develop and maintain Power BI dashboards covering key marketing KPIs, including lead generation, lead quality, campaign performance, conversion rates, and pipeline impact.

• Support reporting and performance measurement across multiple media channels, including Google Ads, Meta, LinkedIn, TikTok, YouTube, and Podcasts.

• Support SEO performance measurement, technical reporting, and data analysis.

• Monitor data flow between marketing platforms and identify inconsistencies or data-quality issues.

• Troubleshoot integration failures, tracking errors, synchronization issues, and reporting discrepancies.

• Work closely with Marketing, Sales, and other relevant teams to ensure accurate data collection and reporting.

• Establish and maintain standardized UTM, tracking, attribution, and campaign measurement practices.

• Document automation workflows, integrations, data mappings, tracking specifications, and reporting processes.

• Continuously improve marketing technology processes, automation, reporting accuracy, and data visibility.

Requirements

• 2–5 years of relevant experience in Marketing Technology, Marketing Automation, Data, Analytics, or Marketing Reporting.

• Experience working in a B2B environment.

• Hands-on experience with:

  • HubSpot

  • Salesforce

  • Google Analytics

  • Power BI

• Strong understanding of:

  • UTM tracking and campaign tagging

  • Conversion tracking

  • Marketing attribution

  • Lead lifecycle management

  • Marketing funnel and pipeline reporting

  • Data quality and validation

• Basic technical knowledge of HTML, CSS, and JavaScript.

• Understanding of APIs, webhooks, and system integrations.

• Strong analytical and troubleshooting skills.

• Ability to identify data discrepancies and determine their root causes.

• Strong communication skills with the ability to explain technical concepts to non-technical stakeholders.

• Strong attention to detail and data accuracy.

• Experience supporting multi-channel media buying reporting and performance measurement.

• Experience with automation and integration platforms such as Zapier, Make, or similar tools.

• Experience designing and maintaining Power BI data models.

• Working knowledge of SQL for data validation and analysis.

• Experience with marketing attribution and CRM-to-marketing platform integrations.

• Familiarity with SEO analytics and technical performance reporting.

• Experience working with multiple marketing and advertising platforms and consolidating their data into centralized reporting.

• Marketing Automation

• Marketing Technology (MarTech)

• Data Integration

• HubSpot

• Salesforce

• Google Analytics

• Power BI

• Marketing Attribution

• Conversion Tracking

• UTM Management

• CRM Integration

• APIs & Webhooks

• Data Analysis & Reporting

• SEO Analytics

• Media Performance Reporting

• Troubleshooting & Problem Solving

• Cross-functional Communication