APM/PM

About Eloelo Group

Eloelo Group is one of India’s fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group’s flagship products, Story TV in micro-drama and Master in micro-learning, have together placed two Eloelo apps in India’s Top 10, reaching over 100 million Indians who consume short-form vertical content every day.

Story TV is India’s leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India’s #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.

Role Overview

As an Associate Product Manager or Product Manager at Master, you will own one or more key product areas end-to-end, such as course discovery and recommendations, the lesson and learning experience, onboarding, gamification and habit loops, AI-powered learning features, or subscriptions and monetisation. You will work at the intersection of user research, data, design, content, and engineering to build a learning product that millions of Indians open every day. This is a high-ownership, high-impact role for someone who is user-obsessed, data-informed, and ready to execute.

Key Responsibilities

Product Strategy & Roadmap

• Define and own the product vision, strategy, and roadmap for your product area, in line with Master’s business goals.
• Find opportunities through user research, data analysis, competitor benchmarking, and stakeholder input.
• Prioritise features using structured frameworks (RICE, ICE, MoSCoW) to maximise impact.

Discovery & User Research

• Run qualitative and quantitative research to understand how learners discover, consume, and complete courses.
• Turn insights into clear problem statements and well-defined product requirements.
• Validate assumptions through A/B tests, user interviews, usability testing, and analytics.

Execution & Delivery

• Write crisp PRDs, user stories, and acceptance criteria for the engineering and design teams.
• Work with engineering leads to scope, plan, and ship features on time with high quality.
• Own sprint planning, backlog grooming, and release management for your pod.

Data, Metrics & Growth

• Define and track key metrics, such as DAU/MAU, D1/D7/D30 retention, lessons completed, course completion rate, streaks, and free-to-paid conversion, and own the dashboards for them.
• Use data to drive product decisions, find growth levers, and change course when needed.
• Build a culture of experimentation by designing, launching, and analysing A/B tests.

Learning Experience & AI

• Work with the content team to shape bite-sized course formats that keep learners engaged and help them finish.
• Build personalisation and AI-powered features, such as smart course recommendations, AI tutors, adaptive learning paths, and quizzes.
• Design habit-forming loops through streaks, rewards, reminders, and progress tracking.

Stakeholder & Cross-Functional Collaboration

• Work closely with Design, Engineering, Content, Marketing, and Business teams to deliver a cohesive product.
• Communicate product plans, progress, and results clearly to leadership and partner teams.
• Be the voice of the learner in every decision.

What We’re Looking For

Must-Have Qualifications

• 2-5 years of experience in product management or a related product role, preferably at a consumer internet, edtech, content, or subscription company.
• Strong analytical skills: comfortable with SQL and product analytics tools (Mixpanel, Amplitude, Firebase, CleverTap, or similar), and able to turn data into action.
• Experience writing PRDs and working in agile teams.
• Ability to manage multiple stakeholders and drive alignment across teams.
• Clear communication and storytelling skills.
• A strong ownership mindset and the ability to deliver in a fast-paced environment.

Good-to-Have

• Experience with edtech, micro-learning, short-form video, or content apps.
• Exposure to gamification, habit-forming products, or engagement loops.
• Exposure to personalisation, ML-driven features, recommendation systems, or LLM-based features.
• Familiarity with monetisation models such as subscriptions, freemium, in-app purchases, or course bundles.
• Bachelor’s degree in Engineering, Computer Science, or a related field. An MBA from a premier institution is a plus.
• Fluency in Hindi or another regional language, to better understand Bharat users.
• Experience at a high-growth startup.

Traits That Will Make You Exceptional

• You are curious about what learners want, and even more curious about why they drop off.
• You treat data as a compass, not a crutch. You know when to trust the numbers and when to trust your instincts.
• You can rally a team around a vision and also get into the details with engineers when needed.
• You move fast without breaking things, shipping in small steps and learning quickly.
• You are passionate about learning, content, and making education accessible to every Indian.

What We Offer

• The chance to shape how millions of Indians learn on one of the country’s fastest-growing learning apps.
• A collaborative, creative, fast-moving team of passionate people.
• Competitive pay, performance-linked bonuses, and ESOPs.
• Direct access to leadership and a culture that values product thinking at every level.
• Strong growth opportunities as Master scales its audience and course library.