Regional NNN Sales Director - APAC

Who are we?

At Finastra, we’re a global leader in financial services software, dedicated to expanding access to financial services and shaping what’s next for the industry. Our technology powers mission-critical solutions across Lending, Payments and Universal Banking, supporting over 7,000 customers, including 80% of the world’s top 50 banks, in more than 110 countries.

We are seeking an accomplished and results-driven Senior Sales Director to lead our New Logo Acquisition (NNN) sales organization acrossASEAN and Greater China North (GCN), includingHong Kong and Taiwan.

This leadership role is responsible for building, developing, and leading a team of high-performing NNN sales professionals focused on acquiring new customers, expanding market presence, and driving sustainable revenue growth across the region. The Senior Sales Director will define and execute the regional new business strategy, foster a high-performance sales culture, and ensure the achievement of ambitious bookings and revenue targets.

The successful candidate will be a strategic sales leader with a proven track record of leading enterprise technology sales teams, building executive-level customer relationships, navigating complex sales cycles, and delivering consistent growth through new logo acquisition within the banking and financial services sector.

Key Responsibilities

Sales Leadership & Team Management

• Lead, coach, and develop a team of New Logo Acquisition (NNN) sales professionals across ASEAN and GCN.
• Build a high-performance sales culture focused on accountability, collaboration, execution excellence, and customer success.
• Establish clear sales objectives, performance metrics, and development plans for team members.
• Drive recruitment, onboarding, mentoring, and retention of top sales talent.
• Conduct regular pipeline reviews, deal inspections, forecasting sessions, and performance management activities.

New Business Development & Revenue Growth

• Own and deliver regional NNN revenue, bookings, and pipeline targets.
• Lead the acquisition of new customers and new revenue streams across target markets and industry segments.
• Develop and execute regional go-to-market and territory strategies focused on growth and market penetration.
• Support sales teams in identifying, qualifying, and closing strategic enterprise opportunities.
• Ensure consistent pipeline generation through prospecting, executive engagement, partner ecosystems, and marketing initiatives.

Strategic Sales Leadership

• Provide executive sponsorship for strategic pursuits and key customer engagements.
• Support complex negotiations and large-scale transformational deals.
• Drive sales excellence initiatives and best-practice methodologies across the organization.
• Partner with regional and global leadership teams to align sales strategies and business priorities.
• Develop and execute account penetration strategies for target banking institutions and enterprise clients.

Executive Stakeholder Engagement

• Build strong relationships with C-suite executives and senior decision-makers within prospect organizations.
• Represent the business at executive meetings, industry events, conferences, and customer forums.
• Position the organization as a strategic partner capable of supporting clients' transformation initiatives and business goals.
• Develop compelling business cases and value propositions tailored to customer priorities.

Market Expansion & Industry Leadership

• Identify emerging opportunities, market trends, and competitive threats across ASEAN and GCN.
• Drive market expansion strategies aimed at increasing market share and regional brand presence.
• Provide insight into industry developments, customer needs, and competitive positioning.
• Support strategic partnerships and ecosystem development initiatives.

Cross-Functional Collaboration

• Partner closely with Solutions Consulting, Customer Success, Professional Services, Product Management, Marketing, and Regional Leadership teams.
• Ensure seamless collaboration throughout the customer acquisition lifecycle.
• Drive alignment between sales execution and delivery capabilities to maximize customer outcomes.

Sales Governance & Forecasting

• Own regional sales forecasting and pipeline management processes.
• Ensure forecasting accuracy and disciplined CRM usage across the team.
• Provide regular business reviews and performance updates to senior leadership.
• Monitor and improve key sales performance indicators, conversion rates, and win rates.

Core Capabilities

• New Logo Acquisition (NNN) Leadership
• Enterprise Sales Leadership
• Banking & Financial Services Sales
• Sales Team Management & Coaching
• Strategic Business Development
• Executive Stakeholder Management
• C-Suite Engagement
• Complex Solution Selling
• Revenue Growth Strategy
• Territory & Market Expansion
• Pipeline Development & Forecasting
• Commercial Negotiation
• Regional Sales Management
• Partner & Ecosystem Development
• Consultative & Value-Based Selling
• Cross-Functional Leadership
• Performance Management
• Strategic Account Planning

Requirements and Qualifications

Required

• Bachelor's Degree in Business, Technology, Finance, or a related discipline.
• 12+ years of enterprise technology sales experience with significant experience in new logo acquisition.
• Proven leadership experience managing high-performing enterprise sales teams.
• Track record of consistently exceeding regional revenue and bookings targets.
• Demonstrated success selling complex software, SaaS, fintech, banking technology, or enterprise solutions.
• Experience managing large, strategic, multi-country sales opportunities.
• Strong executive presence with the ability to influence senior stakeholders internally and externally.

Preferred

• Direct experience selling into banks and financial institutions.
• Strong knowledge of Banking, Payments, Lending, Treasury, Capital Markets, or Financial Services Technology.
• Experience leading sales teams across ASEAN and GCN (Hong Kong and Taiwan).
• Existing network of senior banking and financial services decision-makers.
• Experience working within a global matrix organization.

Success Measures

• Achievement of regional NNN revenue and bookings targets.
• Growth of qualified pipeline and opportunity coverage.
• New logo acquisition across ASEAN and GCN.
• Sales team performance, productivity, and retention.
• Forecast accuracy and sales governance compliance.
• Expansion of market share within target banking and financial services segments.
• Successful execution of regional growth and market penetration strategies.

Ideal Profile

• Proven NNN Sales Leader with experience leading enterprise technology sales teams.
• Strong track record of selling to Banks and Financial Institutions.
• Experience managing regional sales organizations across ASEAN and GCN (Hong Kong & Taiwan).
• Strategic leader with a balance of executive presence, commercial acumen, coaching capability, and operational discipline.

We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we stand for:

Flexibility: Enjoy unlimited vacation, subject to local regulations and business priorities. Benefit from hybrid working arrangements and inclusive policies such as paid time off for voting, bereavement, and sick leave.

Well-being: Access confidential one-to-one support through our Employee Assistance Program, connect with our network of Wellbeing Champions and Gather Groups, and take part in monthly events and initiatives designed to help you thrive-inside and outside of work.

Health & Financial Security: Medical, life and disability insurance, retirement plans, lifestyle, and other benefits.*

Sustainability: Paid time off for volunteering and donation-matching opportunities to support causes that matter to you.

Inclusion: Get involved in our inclusion communities, such as Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, and Women@Finastra-open to everyone who wants to participate and contribute.

Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.

Recognition: Take part in our global recognition program, Finastra Celebrates, and share your voice through regular employee surveys that help shape our culture and ways of working.

*Specific benefits may vary by location.

At Finastra, each individual is unique-bringing their own ideas, perspectives, cultural backgrounds, and experiences. We learn from one another, value what makes us different, and create an environment where everyone feels included, supported, and able to be their authentic selves.

Be unique. Be exceptional. Help us make a difference at Finastra.