Performance Marketing Specialist

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

The Performance Marketing Specialist is responsible for the hands-on execution, optimization, monitoring, and analysis of paid media campaigns across major digital advertising platforms including Meta, Google Ads, Apple Search Ads, and TikTok Ads. This role supports the Performance Marketing Lead in delivering an overall media strategy by ensuring campaigns are efficiently launched, continuously optimized, accurately reported, and aligned with business acquisition goals.

The role requires a strong balance of media buying, campaign analysis, media planning support, and cross-functional coordination to ensure timely and effective campaign execution across multiple business units and stakeholders.

Media Buying & Campaign Execution

• Execute and manage paid media campaigns across: Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube, App Campaigns), Apple Search Ads, and TikTok Ads.
• Set up campaigns, ad groups, creatives, audiences, tracking, and conversion events.
• Ensure proper implementation of campaign naming conventions, tracking parameters, and attribution setup.
• Support media planning initiatives through budget allocation recommendations and channel performance analysis.
• Coordinate campaign launches and trafficking requirements with internal stakeholders and creative teams.

Campaign Monitoring & Optimization

• Conduct daily monitoring of campaign performance, pacing, delivery, and spend utilization.
• Identify performance issues and optimization opportunities proactively.
• Optimize campaigns based on KPIs such as: ROAS, CPA/CPI/CAC, CTR, Conversion Rate, and Retention and LTV indicators, where applicable
• Perform audience, creative, bidding, and placement optimization.
• Monitor platform policy changes and recommend adjustments when necessary.

Reporting & Analysis

• Prepare recurring campaign performance reports (daily, weekly, monthly).
• Analyze campaign trends and provide actionable insights and recommendations.
• Support post-campaign analysis and performance reviews.
• Assist in forecasting media performance and budget pacing.
• Work closely with analytics/data teams to validate tracking accuracy and attribution.

Cross-Functional Collaboration

• Collaborate with: (1) Creative teams for asset requirements, (2) Strategy and Proposition, Brand, Product/Segment Marketing, and Growth teams for campaign alignment, campaign objectives, and timelines, and (3) Data/Analytics teams for reporting validation
• Ensure timely execution and delivery of campaign requirements.
• Support testing initiatives including A/B testing for creatives, audiences, and bidding strategies.

Requirements

Must Haves

• Bachelor’s degree in Marketing, Advertising, Business Management, Communications, Statistics, or related field.
• Minimum 3-5 years of experience in digital media buying/performance marketing.
• Strong hands-on experience managing campaigns directly within: Meta Ads Manager, Google Ads , Apple Search Ads , and TikTok Ads Manager
• Prior experience in a media agency or digital marketing agency environment is highly preferred.
• Experience handling multi-channel acquisition campaigns with measurable performance KPIs.
• Exposure to both media planning and execution/buying is preferred.
• Experience with mobile app acquisition campaigns is an advantage.
• Familiarity with attribution and analytics tools such as: GA4, AppsFlyer, Adjust, Looker Studio/Tableau/Power BI/Databricks

Technical Competencies

• Strong understanding of digital acquisition funnels and paid media mechanics.
• Proficiency in: Audience targeting, Bid strategy optimization, Creative testing, Conversion tracking, Attribution analysis
• Strong analytical and reporting skills.
• Ability to interpret data and translate insights into actionable optimizations.
• Strong spreadsheet and reporting tool proficiency.

Core Skills

• Detail-oriented with strong operational discipline.
• Strong problem-solving and critical thinking skills.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Strong communication and stakeholder management skills.
• Strong project coordination and time management abilities.
• Proactive mindset with strong ownership mentality.

Certifications

• Meta Blueprint Certification
• Google Ads Certifications
• Apple Ads Certification (preferred)
• TikTok Academy Certifications (preferred)

The ideal candidate is someone who combines:

• Strong platform-level buying expertise
• Analytical rigor
• Agency-level execution speed
• Cross-functional collaboration capability
• Performance-driven decision making