Marketing Manager – Real Estate Developer
First seen by Alion on Aug 31, 2026. Guildhall scores B on the Alion truth index.
Backed by a strong project pipeline in Dubai. Ahead of construction starting on a mix of property developments in the coming years. The Dubai marketing function is newly established, and the group needs someone experienced in developer-side launches in this market. The role sits close to senior leadership, with real autonomy inside an established group structure.
The role
- Build the Dubai marketing function from scratch: strategy, digital, social, CRM.
- Own lead generation across several parallel project launches as the pipeline develops.
- Run soft launches, public launches and broker activation for multiple developments.
- Integrate CRM with sales for lead capture, nurturing and conversion tracking.
- Manage marketing vendors and agencies as the local Dubai presence grows.
- Work directly with the Head of Sales on shared lead-quality and conversion KPIs.
What you'll bring
- 5-8 years' hands-on marketing experience with a Dubai/UAE property developer.
- Track record generating qualified buyer and investor leads for off-plan launches.
- Digital and performance marketing skills: paid social, Google Ads, landing pages.
- Experience integrating CRM systems with sales and lead-nurturing workflows.
- Strong grasp of the Dubai buyer, investor and broker ecosystem.
- Comfortable running multiple campaigns under compressed launch timelines.
What's on offer
- Build-and-own mandate: shape the Dubai marketing function from day one.
- Direct access to the Managing Director and Head of Sales.
- Backing of an established group with strong financial resources.
- Scope to grow with the team as the Dubai portfolio expands.
Why apply through Guildhall
- Boutique executive search firm in Dubai, established 2010.
- 8x independent industry awards since 2020.
- 4.9-star Google rating from 250+ reviews.
- Direct access to the retained consultant running this search.
Hiring a Marketing Manager in Dubai's off-plan property market
Dubai's off-plan development market rewards marketing managers who can move from strategy to execution without an existing team behind them. New market entrants typically need someone who has already run developer-side launches - soft launches, broker activation, paid digital and CRM-led lead generation - rather than someone learning the market from scratch. A Marketing Manager in this market usually works closely with sales leadership, because lead quality and conversion sit at the centre of the role. Demand for this profile tends to rise when a developer secures funded land and moves into a launch phase across several projects at once.
Common questions
What does a Marketing Manager do in Dubai's real estate development market?
A Marketing Manager for a Dubai property developer typically owns the full marketing function: campaign strategy, digital and social execution, lead generation and CRM integration. The role usually works closely with sales leadership because lead quality and conversion are core measures of success. In a market entrant or scaling developer, the person is often building this function rather than inheriting one.
What experience do I need to apply?
Employers typically look for five to eight years of hands-on marketing experience with a Dubai or UAE property developer, ideally including off-plan project launches. Strong digital and performance marketing skills, CRM integration experience and a working knowledge of the Dubai buyer and broker ecosystem are usually essential. Experience running multiple campaigns under compressed timelines is a plus.
How do I apply?
Apply directly on this page. A Guildhall consultant reviews every application confidentially and will contact suitable candidates directly.
What does this role pay?
The role is typically benchmarked at AED 8,000-12,000 per month base, with bonus potential tied to lead volume and conversion KPIs.