Senior Director, Paid Social

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Paid Social based in United States.

This senior leadership role provides executive oversight across a team of paid social leaders while helping shape the strategic evolution of a modern, integrated paid media practice. You will be responsible for driving growth across your leadership group, client portfolio, and broader business, with a strong focus on retention, profitability, innovation, and new business. The role combines executive client leadership with team development, measurement modernization, AI-enabled workflows, and strategic platform partnerships. You will help connect paid social with paid search, creative, analytics, programmatic, SEO, and other marketing disciplines to create a more unified growth engine. Success requires strong ownership, autonomous decision-making, executive presence, and the ability to turn complex marketing challenges into scalable solutions. You will also play a visible role in developing talent, strengthening client relationships, supporting business development, and advancing industry thought leadership. This is an opportunity to influence both the direction of a high-growth paid social discipline and the future of integrated performance marketing.

Accountabilities:

• Lead and develop a team of 2-5 Director and Associate Director-level leaders, with accountability for client retention and growth, resource management, profitability, P&L performance, and contribution to broader business objectives.
• Provide executive oversight across key client accounts, guiding business strategy, client relationships, innovation initiatives, and growth opportunities across the portfolio.
• Champion full-funnel measurement modernization, including incrementality testing, media mix modeling (MMM), server-side and CAPI integrations, and adoption of platform partner capabilities.
• Drive the adoption of AI-assisted workflows, automation, and scalable tools that improve campaign efficiency, quality, reporting, onboarding, and operational performance.
• Conduct performance reviews, regular leadership check-ins, and individualized development planning while coaching direct reports on communication, expectation setting, relationship building, active listening, and conflict resolution.
• Maintain the ability to coach senior account teams and leaders on paid social fundamentals, including media planning, campaign development and optimization, reporting, platform capabilities, data processing, and analysis.
• Continuously improve training programs and onboarding materials to create scalable, modern, and AI-enabled development processes.
• Maintain broad knowledge of paid search, SEO, content marketing, email, programmatic, and other digital channels to support an integrated paid media strategy.
• Partner with sales teams on strategic audits, proposals, presentations, pitches, and account growth initiatives.
• Improve business processes and workflows to strengthen collaboration and efficiency across account teams, clients, and internal business functions.
• Report to senior leadership on key business and client service priorities, including growth, retention, new business, partnerships, account opportunities, and potential risks.
• Identify and proactively resolve critical client or account issues, escalating complex matters to the appropriate executive stakeholders when necessary.
• Strengthen relationships with major social platform partners, expanding adoption, influencing joint business partnerships, and leveraging emerging product opportunities to drive innovation and client growth.
• Represent the paid social discipline in internal and external forums, contributing to public speaking opportunities and industry thought leadership.

Requirements:

• 9+ years of paid media advertising experience, including media planning and buying within paid social environments and high-growth agency settings.
• 3-4+ years of people management experience, with a demonstrated track record of mentoring, coaching, and developing leaders.
• Strong leadership presence, positive mindset, strategic judgment, and ability to motivate and develop high-performing teams.
• Experience spanning both performance marketing and brand marketing or planning, with strong expertise in full-funnel growth strategies.
• Demonstrated experience contributing to new business pitches, strategic audits, account growth planning, and client expansion initiatives.
• Strong knowledge of measurement approaches such as incrementality testing, MMM, and server-side/CAPI integrations, either through direct execution or leadership of teams responsible for operationalizing them.
• Experience using analytical platforms such as Google Analytics and Adobe Analytics, with advanced SQL or comparable analytics skills considered a plus.
• Strong understanding of social platform partnerships, the broader ad tech ecosystem, and emerging advertising technologies.
• Expert proficiency with Google Suite, Excel, PowerPoint, and Asana.
• Proven ability to develop and articulate full-funnel growth marketing strategies across diverse clients and industries, with ecommerce, retail, and lead-generation experience preferred.
• Excellent written, verbal, interpersonal, and executive communication skills, with the ability to quickly assess situations and respond effectively.
• Experience with tools such as Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, quality assurance, or ad operations platforms is a plus.
• Demonstrated experience designing or implementing AI-assisted workflows, automation, or technology solutions that have materially improved efficiency or quality is preferred.

Benefits:

• Remote-first work environment with flexibility to work remotely from most US states, subject to certain exclusions.
• Annual base salary of $142,000-$160,000 USD, depending on experience, skills, qualifications, location, and other relevant factors.
• Annual performance bonus opportunity based on company, department, and individual performance.
• 401(k) matching.
• 100% paid parental leave.
• Medical, dental, vision, life, pet insurance, and additional voluntary insurance options.
• Short-term disability insurance and sponsored life insurance.
• Unlimited paid time off and an extended winter holiday break.
• Flexible work schedules and work-from-anywhere options, subject to applicable restrictions.
• Annual ClassPass credits and additional employee wellness benefits.
• Access to office hubs in Los Angeles, Chicago, and New York for collaboration, events, learning, development, and optional in-person work.
• Opportunity to influence the evolution of an integrated paid media practice and work with diverse, high-growth client portfolios.
• Inclusive and collaborative environment focused on professional development, work-life balance, innovation, and meaningful career growth.
• This position is not eligible for immigration sponsorship.