Sales & Marketing Intern – Device Security Team

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Keysight is looking for a Business Development Outreach Associate to join our high-growth Device Security (KDS) team in Delft. This is a 1-year internship program-structured as an official university-approved internship-designed for ambitious students who want to master AI-driven lead generation, sales development, and EMEA market strategy in cybersecurity.

The Opportunity

You'll own the lead generation and webinar follow-up funnel for our Device Security certification services across EMEA. Working directly with Account Managers, Technical Experts, and Marketing teams, you'll identify high-intent prospects, execute outreach campaigns, analyze pipeline metrics, and help scale our fastest-growing business unit.

Why This Matters

Device security is critical for enterprises across 5G, automotive, aerospace, and semiconductor industries. You'll be at the center of this growth-learning sales strategy, market intelligence, and customer psychology from world-class leaders while building a network across Europe's tech ecosystem.

Who We're Looking For

A strategic thinker with strong communication skills and genuine passion for technology. You're data-driven, relationship-focused, and excited by the challenge of building customer pipelines. You thrive in fast-paced environments and want real mentorship from experienced BD professionals.

Responsibilities

• Lead Webinar Follow-Up Campaigns - Execute targeted nurture campaigns for prospects generated through KDS webinars, events, and marketing initiatives. Qualify leads, prepare customer materials, and drive engagement through the early sales funnel.
• Capture & Qualify High-Intent Leads - Use AI tools, market research, and intelligence platforms to identify prospects matching our ideal customer profile. Prepare account profiles and prioritize prospect lists for Account Managers.
• Conduct Strategic Account-Based Outreach - Execute multi-touch campaigns (email, LinkedIn, calls) to targeted European enterprises. Track response rates, iterate on messaging, and report engagement metrics to optimize conversion.
• Analyze Pipeline Performance - Monitor deal velocity, conversion rates, and sales cycle length. Identify trends, bottlenecks, and optimization opportunities. Share weekly insights with the BD and Sales leadership.
• Support Market Research & Competitive Positioning - Research EU cybersecurity landscape, customer pain points, and competitor positioning. Feed insights back to Marketing and Sales to strengthen positioning.
• Contribute to Marketing Initiatives - Assist in launching campaigns, webinars, and industry events. Own lead logistics, list management, and post-event follow-up.
• Master Sales Tools & Processes - Develop proficiency in Salesforce, HubSpot, and related platforms. Ensure data accuracy and document workflows to scale team processes.

Qualifications

Required

• Currently enrolled in or recently graduated from a BS/MS in Business, Marketing, Computer Science, Cybersecurity, Engineering, or related field
• Strong quantitative skills - comfortable working with data, dashboards, spreadsheets, and metrics. Ability to extract insights from market research and customer feedback
• Excellent communication - fluent in English, clear writer, confident presenter, natural ability to build rapport with diverse audiences
• Proficiency with AI & modern sales tech - basic familiarity with AI tools (ChatGPT, etc.), ability to learn CRM platforms quickly, comfort with LinkedIn for research and outreach
• Organization & ownership - meticulous attention to detail, ability to juggle multiple projects, proactive about identifying gaps and solving problems

Highly Desirable

• Technical knowledge - familiarity with hardware security, embedded systems, IoT, or device-level testing
• Regulatory awareness - basic understanding of cybersecurity standards (ISO 27001, Common Criteria) and certification frameworks
• Sales & marketing experience - exposure to B2B sales, lead qualification, account profiling, or campaign execution
• Tools & platforms - experience with ZoomInfo, Apollo.io, or similar sales research tools; comfort with presentation software

Personal Attributes

• Ambitious & self-directed - motivated to make an impact, comfortable taking initiative, committed to continuous learning. Intellectually curious about technology, markets, and customer dynamics. Resilient & adaptable - at ease in ambiguity and fast-changing environments. Cross-cultural - natural ability to work with international teams and navigate different business cultures. Growth-oriented - genuinely invested in developing BD, sales, and leadership capabilities.

• Lead Webinar Follow-Up Campaigns - Execute targeted nurture campaigns for prospects generated through KDS webinars, events, and marketing initiatives. Qualify leads, prepare customer materials, and drive engagement through the early sales funnel.
• Capture & Qualify High-Intent Leads - Use AI tools, market research, and intelligence platforms to identify prospects matching our ideal customer profile. Prepare account profiles and prioritize prospect lists for Account Managers.
• Conduct Strategic Account-Based Outreach - Execute multi-touch campaigns (email, LinkedIn, calls) to targeted European enterprises. Track response rates, iterate on messaging, and report engagement metrics to optimize conversion.
• Analyze Pipeline Performance - Monitor deal velocity, conversion rates, and sales cycle length. Identify trends, bottlenecks, and optimization opportunities. Share weekly insights with the BD and Sales leadership.
• Support Market Research & Competitive Positioning - Research EU cybersecurity landscape, customer pain points, and competitor positioning. Feed insights back to Marketing and Sales to strengthen positioning.
• Contribute to Marketing Initiatives - Assist in launching campaigns, webinars, and industry events. Own lead logistics, list management, and post-event follow-up.
• Master Sales Tools & Processes - Develop proficiency in Salesforce, HubSpot, and related platforms. Ensure data accuracy and document workflows to scale team processes.

Required

• Currently enrolled in or recently graduated from a BS/MS in Business, Marketing, Computer Science, Cybersecurity, Engineering, or related field
• Strong quantitative skills - comfortable working with data, dashboards, spreadsheets, and metrics. Ability to extract insights from market research and customer feedback
• Excellent communication - fluent in English, clear writer, confident presenter, natural ability to build rapport with diverse audiences
• Proficiency with AI & modern sales tech - basic familiarity with AI tools (ChatGPT, etc.), ability to learn CRM platforms quickly, comfort with LinkedIn for research and outreach
• Organization & ownership - meticulous attention to detail, ability to juggle multiple projects, proactive about identifying gaps and solving problems

Highly Desirable

• Technical knowledge - familiarity with hardware security, embedded systems, IoT, or device-level testing
• Regulatory awareness - basic understanding of cybersecurity standards (ISO 27001, Common Criteria) and certification frameworks
• Sales & marketing experience - exposure to B2B sales, lead qualification, account profiling, or campaign execution
• Tools & platforms - experience with ZoomInfo, Apollo.io, or similar sales research tools; comfort with presentation software

Personal Attributes

• Ambitious & self-directed - motivated to make an impact, comfortable taking initiative, committed to continuous learning. Intellectually curious about technology, markets, and customer dynamics. Resilient & adaptable - at ease in ambiguity and fast-changing environments. Cross-cultural - natural ability to work with international teams and navigate different business cultures. Growth-oriented - genuinely invested in developing BD, sales, and leadership capabilities.