Site Optimization Coordinator
Confirmed on the employer's own hiring board on Nov 7, 2026. First seen by Alion on Nov 6, 2026.
About the Role
LAKE is looking for a Coordinator, Site Optimization to help keep our site running smoothly and ensure every customer has an easy and enjoyable shopping experience.
This role will support the day-to-day management of our site through quality assurance, merchandising updates, and weekly performance reporting, while helping execute A/B tests and personalization initiatives. Reporting to the Manager, Digital Product, you'll work closely with E-commerce, Marketing, Client Services, and our agency partners to maintain site quality, identify opportunities for improvement, and support the team's broader business goals.
Who You Are
Detail-oriented and quick to catch the small things, from a broken link to an incorrect product detail
Curious about customer behavior and what makes a shopping experience easy and enjoyable
Comfortable working with data and identifying trends and changes in site performance
Organized and able to manage multiple requests and deadlines
A problem solver who takes initiative and follows through
A collaborative team member who enjoys working with people across the business
What You'll Do
Prepare and distribute weekly site, product, and customer reporting, sharing relevant observations with the E-commerce team
Conduct routine site audits and merchandising updates, flagging UX opportunities and product bugs
Quality assurance agency development releases before launch, log issues through the team's ticketing process, and confirm fixes
Set up, quality assurance, and launch A/B tests under the direction of the Manager, Digital Product, and contribute to testing plans and readouts
Manage search and product recommendations in Nosto, monitoring performance and making updates as needed
Use Fullstory to monitor customer behavior and identify opportunities to improve the site experience
Pull data for post-launch recaps and seasonal hindsight reporting
Handle day-to-day e-commerce requests, including discount codes and Shopify Flow automations
Work with Client Services, Marketing, and other teams on e-commerce requests and ad hoc reporting
What You'll Bring
Bachelor's degree
1+ years of experience in e-commerce or digital analytics, preferably with a DTC brand
Understanding of UX best practices and A/B testing fundamentals
Strong Microsoft Excel skills and comfort working with data from multiple sources
Familiarity with Shopify is a plus
Strong organizational and time management skills
Excellent attention to detail and problem-solving skills
A kind, collaborative approach and a willingness to stay above ego