Feed Sales Representative - Cattle
Confirmed on the employer's own hiring board on Oct 30, 2026. First seen by Alion on Sep 18, 2026. Land O'Lakes scores A on the Alion truth index.
The Entry Level Livestock/Lifestyle Product Specialist supports and grows the livestock and lifestyle product portfolio, drives product demand, builds dealer/co-op relationships, and delivers exceptional customer service. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge.
Location: This is a remote (virtual) field-based sales position that must be located within the geographic territory of Harrisonburg, VA. Willingness to travel within this territory to gain insights into the region and understand prospects.
Species focus: Calling on cattle producers, small ruminant and show customers (primary focus being cattle) to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs.
Key Responsibilities
Conduct up to 25 farm or facility visits weekly to assess feeding programs and recommend Purina-backed solutions.
Network across the livestock and lifestyle animal industries to share best practices and create new business opportunities.
Supportsales and market share by introducing innovative feed products and programs to new and existing clients.
Manage and grow an existingbook of businessfrom day one,with access to established customer relationships and immediate sales opportunities.
Build andmaintainstrong relationships with dealer/co-op teams and Purina experts to support partner goals.
Developexpertisein Purina’s research, innovation, and sustainability to deliver value in every customer interaction.
Organize and lead educational events and on-site demonstrations to increase brand awareness, dealer traffic, and customer loyalty.
Operateautonomouslyin a flexible, remote work environment, managing territory, schedule, and customer relationshipswith supported direction from supervisor.
Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross-functional teams.
Participate in team meetings and sales training, implement sales strategies, and collaborate with peers for continuous improvement.
Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions.
Qualifications:
Bachelor's degree in Animal Scienceor related fieldstronglydesired.
Candidates with a pending bachelor’s degree or candidates whopossessproven sales and industry experience may be considered.
0-3years of experience.
Strong interest in livestock care and agricultural products.
Excellent communication and interpersonal skills; ability to work independently and in teams.
Customer service or sales support experience.
5-10% overnight travel plus daily travel in assigned geography.
Competencies & Other Skills
Demonstrate agility, integrity, and professionalism while adapting to changing market conditions and navigating a matrix-reporting structure.
Exhibit excellent verbal and written communication, strong organization, and effective time management.
Show high internal drive, relationship-building ability, and leadership in team environments.
Make multiple daily sales calls to customers and prospects.
Engage in on-farm interactions, including animal evaluations, in all weather conditions.
Network within the industry to connect producers and build business relationships.
Lift and carry up to 50 pounds.
Deliver effective public speaking presentations.
This is a sales role that is compensated with a target mix of base salary plus commission. Base salary is dependent upon experience/tenure and generally ranges between:
$53,000-$65,000
Target bonus is: Ten Thousand
In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.
Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.