Analyst, Marketing Data Analytics

Responsibilities:

• Own NA Marketing performance tracking, executive scorecards, and recurring business performance readouts, connecting results across the end-to-end customer journey.
• Define the analytical and reporting requirements needed to answer key business questions, partnering with the NA Reporting team to ensure the right data, views, and outputs are available.
• Analyze marketing performance across brand, campaigns, digital, events, demand generation, lead progression, pipeline, revenue, and ROI to identify trends, drivers, gaps, and opportunities.
• Track and connect key funnel metrics-including awareness, consideration, engagement, MQLs, SQLs, conversion, velocity, pipeline contribution, and revenue impact-to provide a more complete view of marketing effectiveness.
• Translate complex data into clear executive narratives, insights, implications, and recommendations that support BMS reviews, strategic planning, optimization, and leadership decision-making.
• Serve as a key analytics connector across NA Reporting, WW Insights, WW Analytics, Lead Development, Marketing Ops, Sales, and other relevant teams to integrate data, insights, and performance benchmarks.
• Evaluate performance across campaigns, channels, customer segments, accounts, and routes to market to identify differences in effectiveness and areas for improvement.
• Support the development and evolution of KPIs, dashboards, measurement frameworks, common data definitions, and data structures that improve consistency, scalability, and visibility across NA Marketing.
• Monitor data quality, attribution, lead-source tracking, taxonomy, and reporting consistency; investigate discrepancies and coordinate resolution with the appropriate data or process owners.
• Use historical performance, customer insights, market inputs, and available benchmarks to identify patterns and opportunities that inform planning and marketing strategy.
• Identify opportunities to simplify, automate, and improve the consolidation, analysis, and reporting of marketing data.
• Provide input into the evolution of the NA Marketing analytics and reporting roadmap, including data sources, tools, dashboards, capabilities, processes, and measurement gaps.

Requirements

• +8 years of relevant work experience.
• Strong experience in marketing analytics, performance measurement, business intelligence, or related data-driven marketing disciplines.
• Strong understanding of full-funnel marketing measurement, attribution and the relationship between marketing activity, demand, pipeline, revenue and ROI.
• Demonstrated ability to combine multiple data sources, identify meaningful relationships and translate analysis into actionable business insights.
• Proficiency with BI and visualization tools such as Power BI, DOMO, Tableau or similar.
• Strong PowerPoint and data-storytelling skills, including development of executive-ready presentations and recommendations.
• Strong analytical, critical-thinking, problem-solving and organizational skills.
• Strong cross-functional communication and collaboration skills, with the ability to operate effectively in a fast-paced, high-visibility environment.
• Experience with ABM, intent data, segmentation or content-led campaigns.

Bachelor’s degree or equivalent experience preferred. Master’s degree a plus.