(Senior) Business Analyst (m/f/d)

At limango, we’ve been shaping the world of e-commerce for over 18 years. Together with our platforms in the Netherlands, Germany, and Austria, we are proud to be part of the OTTO Group, one of Europe’s leading e-commerce players. We offer the largest selection of products for the entire family, making us a go-to shopping destination for millions of customers across Europe. But limango is more than just a platform; it's a community. We believe in working and growing together, valuing a healthy work-life balance and fostering a culture built on respect, trust, and equality. If these values resonate with you, there’s a good chance you’ll feel right at home with us.

We foster a culture built around hybrid work in Wrocław (2 days in the office), while staying open to remote talent who value collaboration and real impact.

Your role and main tasks

As a Business Analyst, you act as a strategic sparring partner for Marketing, Tech and Product. You do not only analyze performance, you challenge assumptions, improve measurement standards and actively shape our future marketing steering logic.

• Conducting performance analyses across digital marketing channels and campaigns

• Interpreting KPIs including CPC, CPL, ROAS and CR to identify optimization potentials

• Building, maintaining and expanding dashboards in Power BI

• Extracting and preparing data using SQL to support analyses and reporting

• Supporting the evolution of our measurement approach (e.g., attribution and customer quality tracking)

• Translating complex datasets into clear, decision-ready narratives and presentations

• Communicating insights and recommendations effectively with cross-functional partners and senior stakeholders

• Proactively identifying trends, gaps or opportunities and initiating follow-up analyses

You will need

You bring strong analytical expertise combined with a proactive and impact-oriented mindset.

Required:

• Advanced knowledge of SQL

• Basic knowledge of Python

• Basic understanding of Marketing KPIs including CPC, CPL, ROAS and CR

• Expertise in Power BI or similar BI tools (e.g. Tableau)

• Advanced hands-on experience with Excel

• Experience in data visualization and presentation

• Strong communication and stakeholder management skills

• Excellent analytical, problem-solving and project management skills

• Fluent English, German a plus

Nice to have:

• Experience with GA4

• Experience with Confluence and Jira

• Knowledge of marketing platforms and their specifics (e.g. Google Ads, Meta Ads, etc.)

• E-commerce background

Benefits

• Hybrid working model based ( 2 days in the office/3 days working remotely). Modern office in the heart of Wrocław, our office is centrally located, close to cinemas, gyms, and a wide variety of great lunch spots.

• High ownership and real business impact

• Close collaboration with experienced marketing and tech teams

• A dynamic, international environment with an entrepreneurial spirit

• Close collaboration with experienced marketing and tech teams

• Private healthcare: We provide access to the best specialists for you and your loved ones through Luxmed.

• Language classes: Join English, German, and Polish lessons in small groups, tailored to your current skill level.

• Multisport card: Stay active and healthy with a Multisport card giving you access to numerous fitness clubs and sports facilities.

• Wellbeing Program: Discover tools to improve your health and wellbeing. Join daily challenges, expert sessions, and video consultations with specialists. Build lasting healthy habits and boost your lifestyle.

• Fruit Mondays & more, we keep our kitchen stocked with fresh fruit, healthy snacks, coffee, sweets and yes, sometimes pizza too.

• Team events with great people, we love spending time together after hours, whether it’s fun office meetups or organized outings.

Sounds good?

We look forward to receiving your application and can't wait to get to know you. Apply now! :)

Tech stack

• SQL
• Microsoft Power BI
• Data visualization and presentation
• Python
• Excel
• English
• Jira
• Atlassian Confluence
• GA4
• Azure Databricks
• Meta
• Google Ads