Graphic Designer (Digital)

About the role

As Graphic Designer (Digital), your mission is to produce high-performing creative assets for

Lovepop’s digital marketing channels - primarily Email Marketing and Acquisition Ads

(Facebook, Instagram, TikTok) - while supporting PDP, storytelling, and packaging design as

needed.

Accountabilities

1. Email Marketing Assets (40-45% of time)

• Design weekly email campaigns: newsletters, promotional emails, automation flows

  (welcome series, abandoned cart, post-purchase)

• Ensure email assets are fully responsive across all devices (desktop, mobile, tablet)
• Adhere to Lovepop brand guidelines while optimizing for KPIs: Open Rate (OR), Click-

  through Rate (CTR), Conversion Rate (CVR)

• Collaborate with the Email Marketing Specialist on A/B testing of thumbnails, subject

  visuals, and CTA designs

2. Acquisition Marketing Creatives (35-40% of time)

• Design ad creatives for Facebook, Instagram, and TikTok (static + carousel + simple

  motion)

• Produce multiple variations per campaign for A/B testing (5-10 versions/campaign)
• Track performance data and iterate based on insights from the Performance Marketing

  team

• Maintain regular creative refresh cycles to combat creative fatigue

3. PDP & Storytelling Pages Support (10-15% of time)

• Support design of Product Detail Page visuals and landing pages as needed
• Create storytelling assets in partnership with Marketing and Content teams

4. Packaging & Catalog Support (5-10% of time)

• Backup for the Graphic Designer (SAS/Print) on packaging or catalog production when

  needed

• Ensure brand consistency between digital and print assets

Qualifications

• 1-3 years of graphic design experience in e-commerce, agency, or brand environments

  (B2C preferred)

• Strong proficiency in Adobe Suite: Photoshop, Illustrator, InDesign
• Strong proficiency in Figma for collaborative design and prototyping
• Portfolio demonstrating clear capability in email design and performance marketing

  creatives

• Basic understanding of performance metrics (CTR, CVR, ROAS) and how design

  impacts them

• Strong English reading and writing skills to collaborate with our Boston team

Strong Plus

• Hands-on experience with AI & automation tools in workflow: Magnific, Adobe

  Firefly, N8N, or equivalent - as we are actively building an AI-driven workflow

• Experience working with international brands or the US market
• Basic motion design capability (After Effects, Canva motion, or CapCut)
• Aesthetic sensibility for paper art, craft, or lifestyle/gifting brands
• Mentoring potential (with growth path to Senior Designer in Phase 2)