Senior CRM & Personalisation Analyst

Madiff · English: B2 · SAS · 25 days ago

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Salary

≈ $39k – $72k per year (Estimated)

Location

In office (Warsaw)

Seniority

Senior · 5+ years exp

Employment

Full-Time

Confirmed on the employer's own hiring board on Nov 4, 2026. First seen by Alion on Oct 10, 2026.

Overview

Company

Impact

Profile match

Madiff

Madiff is an IT consulting and staff augmentation company that provides remote agile teams, nearshore development teams and individual IT contractors to enterprise clients, with most of its hiring run from Warsaw. It works across retail, banking and insurance, telecom and media, automotive, energy, transportation and life sciences, recruits consultants in Poland and Portugal and sells its services into the UK, Ireland, France, Switzerland, Northern Europe and the US. Its openings cover .NET and full stack developers, data engineers and data scientists, AI architects, system and business analysts, QA testers, project managers and IT sales staff.

madiff.eu · HQ: Warsaw, Poland · IT Outsourcing & Dedicated Teams · IT Staffing & Staff Augmentation · IT Consulting & Digital Transformation · 51-200 employees

We are looking for a CRM Campaign Analyst to join a customer engagement and personalisation team focused on increasing customer activity through data-driven communication and marketing initiatives. The role combines campaign configuration, customer segmentation, personalisation, and journey design, with direct responsibility for building and optimising campaigns within CRM platforms.

This is a hands-on position requiring practical experience with campaign execution rather than purely business-side campaign management. The successful candidate will work closely with business and technology teams to improve customer engagement, communication effectiveness, and personalisation across digital channels.

Responsibilities

Increase customer engagement through advanced personalisation initiatives
Design customer communication processes based on customer data and behaviour
Configure campaigns within SAS CI Studio or Pega CDH
Build and optimise customer journeys and communication workflows
Prepare requirements and specifications for CRM platform enhancements
Analyse proposed solutions and participate in testing activities
Support real time personalisation initiatives
Cooperate with business and technology stakeholders to improve campaign effectiveness

Requirements

Minimum 5 years of experience implementing CRM campaigns
Advanced knowledge ofSAS CI Studio orPega CDH
Practical experience configuring campaigns within CRM platforms
Strong knowledge ofMS SQL and relational databases
Experience with customer segmentation, targeting and personalisation
Experience implementing customer communication processes
Strong analytical skills
English minimum B2

Nice to have

Banking experience
SAS 4GL knowledge
Experience with customer engagement programmes in financial services
Real time personalisation experience

Benefits

Solid, competitive salary
Work in a multinational environment on international projects
Comprehensive healthcare
Long-term B2B contract with a stable project pipeline

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