Confirmed on the employer's own hiring board on Oct 26, 2026. First seen by Alion on Sep 11, 2026. Manning Global scores B on the Alion truth index.
Key
Responsibilities: Plan and execute large-scale brand campaigns across multiple markets, aligned with platform growth and category priorities. Develop full-funnel strategies covering traffic acquisition, creator partnerships, content amplification, subsidies, product assortment and conversion optimisation. Create scalable campaign frameworks, methodologies and playbooks that support brand incubation, category penetration and long-term growth. Work with brands, agencies, MCNs and creators to develop innovative campaigns that increase brand awareness and GMV. Coordinate with Campaign, Category, Creator Operations, Marketing, Product, Strategy and Data Analytics teams. Analyse GMV, ROI, traffic efficiency, creator performance and content conversion to identify insights and optimisation opportunities. Monitor market trends, user behaviour and competitor activity to uncover scalable growth opportunities. Manage timelines, stakeholders, milestones and risks within a fast-paced and evolving environment. Support seasonal mega campaigns, Brand Days, industry marketing programmes and wider commercial growth initiatives. Experience/Qualifications: Bachelor’s degree or above in Business, E-commerce, Marketing, Consulting, Finance or a related field. 2-5 years’ experience in campaign management, project management, marketing, e-commerce, consulting or a related area. Experience within a large technology, internet, e-commerce or marketplace organisation would be highly beneficial. Strong project management, analytical and structured problem-solving skills. Proven ability to lead cross-functional projects, manage multiple stakeholders and translate business objectives into actionable plans. Excellent communication and collaboration skills. Self-motivated, detail-oriented, adaptable, results-driven and comfortable taking ownership. Fluent in English. Mandarin proficiency is preferred due to collaboration with cross-regional teams.

