Growth Lead

About MAX

At MAX, we are powering Africa’s forward movement by building the future of mobility across the continent and in emerging markets. Our mission is simple yet transformative: to make mobility safe, affordable, accessible, and sustainable for all, through high-performance technology and world-class operators.

We are creating the largest vehicle subscription and financial services platform for commercial drivers and transport operators in Africa. By combining technology, energy infrastructure, and financial innovation, MAX enables drivers with little or no banking history to access low- to zero-emission vehicles, insurance, digital wallets, and e-hailing services, all on a subscription basis.

Since launching, we’ve grown from just 200 drivers in 2015 to empowering over 55,000 riders (which we call Champions) and spread across 3 West African Countries - Nigeria, Ghana and Cameroon, with a plan to spread across Africa in the near future.

Vision, Mission and Values

MAX is powering Africa’s Forward Movement and has a goal to make mobility safe, affordable, accessible, and sustainable by leveraging technology, financial inclusion, and clean energy solutions. To achieve this, we are driven by core values which are at the heart of all we do. These are:

• Transparency - We take everyone along for the ride.

• Integrity - We stand by our word and remain consistent with all stakeholders.

• Initiative - We champion bold ideas and nurture innovation at every step.

• Partnership - We keep the welcome mat rolled out; collaboration is at our core.

• Safety - We prioritize safety so that every ride is safe, reliable, and comfortable.

Our Impact

Over the years, we have empowered over 55,000 riders (whom we call champions) with access to income-generating assets (two-wheelers and three-wheelers) through our rent-to-own (pay-as-you-go) model, a first-of-its-kind in Africa. In addition to this, to further enable these riders to start their business immediately, we have created the MAX Advantage, a suite of benefits which include vehicle license and insurance, health insurance, maintenance and emergency services.

First, we began with low-emission vehicles. Now, we’ve pivoted fully to EVs, steadily moving toward our goal of deploying over 10,000 across Nigeria and Ghana by 2025, as well as building a first-of-its-kind in Nigeria solar-powered battery swap stations to enable our champions to swap their batteries in less than 3 minutes!

By doing this, we are not only empowering our champions, but we are also protecting the earth, and increasing the purchasing power of our riders thanks to zero emissions, zero fuel cost and less maintenance cost of EVs.

At MAX, passion meets purpose. We are not just moving people and goods, we are creating livelihoods, reducing emissions, and transforming Africa’s mobility ecosystem. Because for us, every ride isn’t just a journey; every ride empowers us.

Our Investors and Strategic Partners

MAX is trusted by some of the world’s most respected strategic and financial investors. To date, we have raised over $70M to accelerate the future of sustainable mobility. Our backers include: Lightrock (part of the LGT Group), Global Ventures, Yamaha, Mastercard, Shell Foundation, Novastar Ventures, Goodwell Investments, Breakthrough Energy Ventures, Techstars, DLM Capital.

In December 2021, MAX achieved the first close of its $31M Series B, laying the foundation to scale vehicle subscriptions, fintech products, and electric vehicles (EVs) across Africa. We are now entering our next growth chapter. By 2024, 31% of our fleet will be electric; by 2026, 69% will be electric. To achieve this bold vision, MAX is raising $100M+ in the next 12 months to permanently transform mobility infrastructure and unlock prosperity across Africa.

Role Overview: Growth Lead

The Growth Lead will own the design and execution of scalable growth strategies across acquisition, activation, retention, partnerships, and revenue optimization. This role requires a strategic operator who combines strong analytical thinking with hands-on execution and cross-functional collaboration.

The ideal candidate has experience scaling products, marketplaces, mobility platforms, fintech products, or high-growth consumer businesses in emerging markets.

Key Responsibilities

Growth Strategy & Execution

Develop and execute growth strategies aligned with company revenue and expansion goals.

Identify new growth opportunities across customer segments, products, and markets.

Build scalable acquisition and retention frameworks.

Lead experimentation initiatives and growth sprints to improve business performance.

Customer Acquisition & Retention

Drive customer acquisition across digital, offline, referral, and partnership channels.

Optimize onboarding funnels and activation journeys.

Improve customer engagement, retention, and lifecycle performance.

Develop and monitor customer segmentation strategies.

Data & Performance Analytics

Own growth metrics including CAC, LTV, retention, conversion rates, activation, and revenue growth.

Build dashboards and performance reporting systems.

Translate data insights into actionable business recommendations.

Conduct market and competitor analysis to identify trends and opportunities.

Partnerships & Market Expansion

Identify and manage strategic partnerships that accelerate growth.

Support launch and expansion initiatives into new cities or verticals.

Collaborate with operations and commercial teams to improve market penetration.

Product & Cross-Functional Collaboration

Partner closely with Product, Engineering, Operations, Marketing, and Finance teams.

Provide customer and market insights to influence product roadmap decisions.

Ensure alignment between growth initiatives and operational capabilities.

Team Leadership

Lead and mentor growth associates, analysts, or campaign teams where applicable.

Build a culture of experimentation, accountability, and continuous improvement.

Requirements

5-8+ years experience in Growth, Strategy, Marketing, Commercial Operations, or Business Development roles.

Experience in startups, mobility, fintech, logistics, marketplaces, or tech-enabled businesses is strongly preferred.

Proven track record of scaling products, customer acquisition, or revenue growth.

Experience working with performance marketing, CRM, lifecycle marketing, and analytics tools.

Skills & Competencies

Strong analytical and problem-solving skills.

Advanced proficiency in Excel/Google Sheets and data visualization tools.

Familiarity with SQL, Mixpanel, Amplitude, Tableau, Power BI, or similar tools is a plus.

Excellent stakeholder management and communication skills.

Strong execution discipline with the ability to manage multiple priorities.

Commercially minded with strong business acumen.

Education

Bachelor’s degree in Business, Economics, Marketing, Engineering, Data Analytics, or related field.

MBA or relevant certifications is an advantage.

Want to Join Us? Here’s Why You Should…

At MAX, we encourage diversity and are open to meeting just about anyone with the right passion and skill set regardless of looks, gender, sexual orientation, color, tribe, nationality, and disability.

The MAX Work Environment:

Drive: We are building a team where everyone is a leader and therefore run on internal motivation

Empathy: We have a clear understanding of the problem we are trying to solve and its impact on Africans; we are committed to providing a lasting solution.

Humility: We are committed to continuous learning and improvement. We learn, unlearn and relearn

Initiative: We welcome novel ideas and encourage creativity

Diligence: We take great pride in our work.

Candor: We value open and honest communication

Collaboration: We are a team of passionate, innovative optimists, solving challenging problems and creating an impact.

Bias for Technology: We automate everything

What You’ll Get:

Competitive pay & benefit

Health insurance coverage

Frequent performance chats & reviews

High-performing & passionate team members + fun work culture!

Only shortlisted candidates will be contacted.