Analyst, Lifecycle Marketing

The Analyst, Lifecycle Marketing will assist in executing the Club’s direct-to-fan marketing strategy. Working directly with the Senior Manager, Digital Strategy & Paid Media, this role will manage campaign timelines and creative requests, support paid media campaigns across digital and traditional channels, and build and deploy email and SMS campaigns to targeted segments of the fanbase.

 Responsibilities: 

Build, test, and deploy email campaigns that support ticketing, merchandise, partnership, and community initiatives

Manage the Club's SMS messaging program, including content creation, scheduling, and list management

Work with the Business Strategy and Analytics team to segment the fan database by behavior, preferences, and fan journey stage

Develop personalized messaging for key audiences, including season ticket members, single-match buyers, and prospective fans

Coordinate and track paid media campaigns with internal stakeholders

Maintain consistent messaging across email, SMS, and paid media

Monitor campaign performance and report on key metrics, including open rates, click-through rates, conversions, and revenue

Run A/B tests and recommend improvements to increase engagement and retention

Perform other duties as assigned

Qualifications:

Working knowledge of email and SMS platforms (such as Salesforce Marketing Cloud, Klaviyo, or Attentive), plus the ability to segment audiences and analyze campaign performance data

Strong copywriting and editing skills

Highly organized, with the ability to manage multiple deadlines and priorities at once

Effective verbal and written communication, and comfort working across departments

Ability and internal drive to demonstrate a positive attitude and strong work ethic in the performance of all job responsibilities

Ability to be a team player and thrive in a collaborative, creative environment

Graphic design and/or video editing skills are a plus

Ability to work long, flexible hours including gamedays, evenings, weekends and holidays as requirered

Experience with Airtable or similar project management tools is a plus