Product & Transformation Coach (for the AI era)
IN BRIEF
Location Helsinki metropolitan area. The work includes regular days at the client's office.
Language Professional Finnish and fluent English. Many of our clients work in Finnish, while a lot of our client teams and our own community run in English.
Skills Product leadership on digital products (Product Lead, principal, or transformation lead background), coaching and capability-building with teams and leaders, reshaping ways of working and operating models, discovery and prioritisation, facilitation and credible senior stakeholder work up to C-level, daily hands-on use of current AI tools (e.g. Claude, ChatGPT, synthesis and transcription tools), measuring change and showing results fast.
Are you someone who can walk into a client organisation and change how it leads, decides, and builds product, and make that change stick? At Nitor, we help clients build real product and transformation capability for the AI era: not just shipping faster, but changing how organisations discover, decide, and lead. AI is the accelerant here, not the point. What we need first is deep product and change judgement, the track record to back it, and the credibility to carry a room of senior stakeholders with you.
Two things are true at the same time. AI is changing what products look like, what people expect from them, and what's worth building at all. And it's changing how the work itself gets led and done: how product people research, synthesise, and decide day to day, and how the teams and leaders around them organise to keep up. Here's the catch for the organisations we work with: knowing this isn't the same as being able to act on it. Their leaders need someone who can change how the organisation actually works, how product and change get led, decided, and resourced in the AI era, and leave them genuinely better at it.
What this role actually is
The shape of the work varies a lot by client. For some, it's product leadership in the focused sense: how a team discovers, decides, and ships in the AI era. For others, it's broader: cross-channel and increasingly agentic processes that run across several products, channels, and functions at once, where the real question is how the whole organisation should work, not one product or product group. This kind of work has come up concretely in our client cases over the past year. Often the client doesn't fully know yet where the role should sit, and part of the job is helping them find the edges. You're at home in that ambiguity, and it's where this role earns its keep.
Across an engagement, the day-to-day looks something like:
- Working with leadership and management to figure out where product and ways of working need to change in the AI era, and what the organisation should stop, start, and sequence
- Reshaping how work gets done at the level that matters: how product and cross-functional processes get decided, resourced, and run, and dropping to the team level when that's where the change has to take hold
- Coaching senior people directly (on judgement, on prioritisation, on leading AI-era work) so their capability compounds long after the engagement ends, and coaching teams the same way when that's where it matters
- Driving the change yourself when the client needs a hand on the wheel, not only advice from the side, and showing results fast enough that people believe the rest is worth the effort
- Helping the client see where AI is the right tool, and where a well-designed traditional interface still wins, and helping leaders and teams build that instinct themselves
- Using AI in your own work every day for research synthesis, drafts, analysis, and pre-reads, and modelling for everyone, from the team to the C-suite, what that looks like done well
What could you bring with you?
There's no clean checklist, but here's the shape of it.
Product and change judgement you've earned
You've spent meaningful time leading product or transformation work on digital products and services, and you have the results to point to: as a Product Lead or principal in a product company, as a consultant who has coached product teams or led product work, or as someone who has driven a real transformation across an organisation. This is not about line-managing people. It's about hands-on ownership of the product and change work our clients actually want to buy. You know how to choose what matters when everything looks important, and you can sit with a delivery team in the morning and a CFO in the afternoon and be useful in both rooms.
You lead by making others better, and by leading when it counts
You can own product direction, and drive a change yourself, when that's what the moment needs, and you've done both. But the instinct that makes you good here is wanting other people to get better, and being willing to step back so they can. You've grown product people and advised leaders before. You know the difference between solving the problem for someone and teaching them to solve it, and you reach for the second one even when the first is faster.
The ability to change how an organisation works
You can walk into an established operating model (how product and cross-functional work get led, decided, and resourced) and reorganise it without breaking the people in it. You've taken a change through real resistance, and you can name where the resistance came from and what you measured before and after. You know that durable change is about habits and incentives, not slide decks, and that it has to land with leadership and middle management to stick.
AI already in your workflow, as an addition to strong fundamentals
You've taken AI into your own craft, not just your job description: refined PRDs with an LLM, run call transcripts through synthesis tools, drafted competitive scans in minutes. You can talk specifically about where these tools save time and where they quietly mislead you, and you know when human review is non-negotiable. What matters is that your product and change track record gives you the readiness to lead in an accelerating AI era, and that you're curious enough to keep taking the tools further. If you can teach this, not just do it, even better.
An eye for AI-shaped product strategy
You hold both halves of the picture: AI inside the product (where it's the experience) and AI inside the team (where it's the tooling). You're not selling "AI-powered" as a feature; you understand that the advantage is in the data, distribution, user experience, and the loops a product gets to learn from. You speak about AI in the language of the business and the user, not the tool.
What if you choose us?
We believe that recruitment is not about a company selecting a new employee. Ultimately, you make the choice. And we're here to help you make it. Your work and daily life are also supported by our diverse benefits and opportunities, for example:
- You can use 10% of your work time for professional development
- €7,100 "Hardware Bank" for equipment and home office purchases, replenished monthly
- Full paid vacation days from the start of employment regardless of start date
- €100-2,000 bonus for each certification you complete
- Shared trips, events, and hobby groups from running club to board game club
Do you have questions? Is something on your mind?
We would be really interested to hear more about you. Tell us what kind of step you're taking in your career, and let's see how we could help you. Send us your LinkedIn profile or CV, and let's talk more about what Nitor could enable for you.
We listen to you
We want to offer our experts the best possible workplace and support the development of your expertise. At Nitor, it's precisely you, your unique skills, and personal interests that determine the direction of your career.
AI-era product work is evolving fast, and so are we. You'll be part of a tight-knit community of coaches and consultants who are genuinely curious about where product leadership is heading - and honest about the fact that nobody has all the answers yet. You won't be figuring things out alone: you'll have colleagues to think alongside, share findings with, and challenge your assumptions. Interesting training sessions, events, and conferences keep you at the frontier, and you can use part of your work time for learning new things, developing our product coaching practice, and contributing to the broader conversation around what good looks like in this field. With us, your career path isn't predetermined - on the contrary, we encourage you to explore your interests without unnecessary hierarchy and bureaucracy. Our way of working is based on trust, openness, and respect for each other. Every Nitorean brings their own contribution to the company's operations. We value and cherish diversity and the added value it brings to our clients.
Briefly about Nitor - hopefully your future workplace too
Every Nitorean is a pragmatic and solution-focused team player who doesn't settle for assumptions. What's characteristic of us is really high professional skill and pride in both our own and our colleagues' work.
Our 250+ experts operate in Helsinki and Tampere, combining their diverse expertise to achieve meaningful impact. We're proud of our employee-centric culture and genuine commitment to our people's growth - in recognition of this, we've been awarded the Great Place to Work certification and selected as Finland's most attractive employer brand.
Our vision is clear: to be the industry's most desired workplace, where success comes from employee and client well-being and satisfaction. We continue our growth as a leader in IT industry client satisfaction, producing excellent added value for our clients.