Social Media Specialist

Requirements: Up to 2 Years of Experience in Social Media Management, Social Media Content Creation, Brand Marketing, Graphic Design, or a similar role Strong experience using LinkedIn for professional networking, content creation, and audience growth Experience sending LinkedIn invitations and building professional networks Experience creating and managing content across LinkedIn, Facebook, Instagram, and other social platforms Experience creating and managing email newsletters Strong data gathering, organization, and reporting skills Experience using Excel or Google Sheets to organize and track marketing data Ability to review social media and marketing metrics and identify trends Graphic design experience is strongly preferred Proficiency with Canva, Adobe Creative Suite, or similar design tools Experience creating graphics, carousels, social posts, and branded marketing materials Experience making routine website content and design updates Familiarity with Calendly or similar appointment-scheduling platforms Strong understanding of social media engagement and calls to action Strong written communication skills Strong attention to detail and organizational skills Experience within financial services, professional services, insurance, investments, or another trust-based industry is a major plus Creative, analytical, proactive, and capable of independently developing new content ideas Portfolio or examples of previous social media and graphic design work are strongly preferred Core responsibilities: Manage and grow the company's presence across LinkedIn, Facebook, Instagram, and other relevant platforms Make LinkedIn a primary channel for brand growth, networking, and appointment generation Create and publish professional LinkedIn posts designed to educate audiences, build credibility, and generate interest Identify relevant professionals, business owners, prospects, and potential strategic partners on LinkedIn Send targeted LinkedIn connection invitations and consistently grow the company's professional network Engage with relevant LinkedIn connections, posts, and conversations Create posts and calls to action that direct interested prospects to Calendly to schedule appointments Track LinkedIn invitations, connections, engagement, conversations, and appointments generated Review, redesign, and update company and professional LinkedIn and social media profiles Create and publish content across LinkedIn, Facebook, Instagram, and other platforms Create graphics, carousels, short-form videos, educational posts, promotional content, and other social media assets Use Canva, Adobe Creative Suite, or similar platforms to create professional graphics and branded materials Maintain consistent branding and visual presentation across social media, newsletters, and the website Create and distribute professional email newsletters Design newsletter layouts, graphics, educational content, and calls to action Maintain newsletter lists and assist with organizing contact information Repurpose newsletter content into social media posts and website content Add newsletters, articles, graphics, videos, and other approved content to the company website Make routine website content, image, profile, and page updates Review the website and online profiles for outdated information and opportunities for improvement Maintain an organized social media and newsletter content calendar Work with leadership to turn financial education, company information, and professional insights into engaging content Gather, organize, and maintain marketing and social media data Create and maintain Excel or Google Sheets trackers, spreadsheets, and reports Track LinkedIn activity, social media performance, website traffic, newsletter activity, Calendly bookings, leads, and appointments Track reach, impressions, engagement, followers, clicks, connections, and appointment activity Organize data so leadership can easily understand what marketing activities are producing results Compare performance across posts, newsletters, platforms, and campaigns Identify which content and topics generate the most engagement and appointments Prepare regular reports summarizing marketing and social media performance Use performance data to recommend improvements to content, posting frequency, outreach, and messaging Research competitors, industry trends, and successful social media strategies Maintain organized libraries of graphics, photos, videos, newsletters, templates, and other marketing materials Continuously develop new ideas for growing the brand, increasing LinkedIn visibility, and generating more appointments

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!