Digital Marketer

Requirements: Min 5 Years of Experience in Marketing, Digital Marketing, B2B Marketing, Marketing Operations, or a similar role Experience in construction, manufacturing, professional services, or another B2B industry is preferred Strong working knowledge of HubSpot CRM and Marketing Hub Experience building email campaigns, automations, landing pages, forms, and lead-nurture workflows Experience managing websites, SEO, and digital marketing initiatives Strong understanding of AI marketing tools and AI-assisted workflows Ability to identify and implement AI technologies that improve marketing and sales productivity Experience with LinkedIn and B2B social media marketing Experience developing professional sales presentations, proposals, case studies, and marketing collateral Strong writing, editing, copywriting, and communication skills Experience supporting sales teams with lead generation and sales enablement Familiarity with marketing analytics, reporting, conversion tracking, and ROI measurement Experience providing marketing support for trade shows, conferences, or business events is preferred Strong project-management and organizational abilities Ability to manage multiple campaigns and projects simultaneously Ability to coordinate effectively with internal teams and outside vendors Comfortable working directly with salespeople and senior leadership Hands-on, creative, analytical, technology-oriented, and capable of working independently Core responsibilities: Own and manage HubSpot CRM and Marketing Hub as the company's primary marketing platform Maintain accurate contacts, companies, lists, campaigns, and marketing data Build and manage email campaigns, automated workflows, landing pages, forms, and lead-nurture sequences Develop lead-generation campaigns that directly support the sales team Track leads from initial marketing engagement through sales opportunities Build HubSpot dashboards and reports to measure leads, engagement, conversions, pipeline, and marketing ROI Identify opportunities to improve how the sales team utilizes HubSpot Manage the company website and coordinate ongoing updates and improvements Keep project photos, capabilities, industries served, certifications, and company information current Build landing pages for targeted campaigns and sales initiatives Manage SEO and website optimization to improve organic search visibility Monitor website traffic, lead sources, conversions, and overall performance Research, implement, and manage AI-powered marketing tools Use AI for content creation, campaign development, market research, lead generation, presentations, proposals, and sales materials Develop repeatable AI-assisted marketing workflows that improve marketing and sales productivity Identify new AI tools that could improve lead generation, content creation, and sales effectiveness Manage the company's social media presence, particularly LinkedIn and other relevant B2B platforms Develop and maintain a consistent social media content calendar Create content highlighting completed projects, capabilities, employees, company milestones, and industry expertise Coordinate with internal teams to collect photos, videos, project information, and other marketing content Create graphics, videos, presentations, and other digital marketing assets Monitor social media performance and identify content that generates meaningful engagement Develop professional sales enablement materials that help salespeople present the company's capabilities and win business Create and maintain sales decks, capability presentations, industry-specific presentations, case studies, project sheets, digital brochures, qualification packages, email templates, proposal graphics, customer presentations, and videos Maintain an organized library of current and approved marketing and sales materials Work directly with salespeople to develop customized materials for important prospects and opportunities Provide remote marketing support for trade shows, conferences, customer events, and industry events Develop pre-event email, social media, and digital campaigns designed to generate interest and schedule meetings Create booth graphics, presentations, collateral, QR codes, landing pages, and other materials for on-site teams Coordinate event marketing requirements with employees and outside vendors Ensure event leads are properly organized and tracked within HubSpot Develop post-event email and lead-nurture campaigns with the sales team Maintain consistent company branding across presentations, proposals, social media, website content, and marketing materials Coordinate with designers, developers, agencies, photographers, printers, and other outside vendors as needed Track marketing performance and continuously identify opportunities to improve lead generation and ROI Perform additional marketing, content, sales enablement, and business development support responsibilities as assigned

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities. Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!