Marketing Lead

AboutPaper.id:

Paper.id is Indonesia’s leading B2B business payment and digital invoicing platform. We help thousands of businesses-from SMEs to large enterprises-streamline their invoicing processes, optimize cash flow, and unlock seamless business financing options (including our signature PaperCard). As we enter our next hyper-growth phase, we are looking for a dynamic, data-driven, and creative Marketing Lead to lead our marketing engine.

The Role:

Are you a marketing chameleon who can shift seamlessly between creative storytelling and hard-core data analytics? If yes, you are exactly who we are looking for.

As our Marketing Lead, you will be the ultimate "all-rounder" growth engine for Paper.id. You will not only shape our brand narrative, market education, and identity (Branding & PR) but also get your hands dirty with metrics to drive user acquisition, activation, and feature adoption across our invoicing and payment ecosystem (Performance Marketing). You will own the full-funnel marketing strategy from awareness to revenue.

Key Responsibilities:

1. Growth & Performance Marketing (The Data Side):

• Design, execute, and optimize end-to-end performance marketing campaigns across digital channels (Google Ads, SEO, Meta, LinkedIn, etc.) to acquire new businesses and merchants.

• Own marketing budgets, track critical growth metrics ($CAC$, $LTV$, $ROAS$, $Conversion Rates$), and run relentless A/B testing to maximize marketing ROI.

• Analyze user acquisition funnels and feature usage data (e.g., invoice creation, payment gateway adoption, PaperCard applications) to optimize activation and retention.

2. Brand Strategy & Market Education (The Creative Side):

• Define and elevate Paper.id ’s brand voice, making B2B invoicing and payments feel simple, modern, and essential for business owners.

• Oversee content marketing, social media, community building, and PR initiatives to establish Paper.id as a thought leader in the Indonesian fintech and SaaS space.

• Translate complex financial features (like business supply chain financing, pay-later options, and credit card payments) into compelling, easily understood marketing campaigns.

3. Leadership & Collaboration:

• Lead, mentor, and build a high-performing marketing team (content creators, performance specialists, designers).

• Align marketing strategies closely with the Product, Growth, and Sales teams to support overall business targets and active user growth.

Requirements:

• Experience: Minimum 4-5 years of experience in digital marketing, with at least 1-2 years in a leadership/team management role (preferably from Fintech and Payment Company, SaaS, E-commerce, or B2B tech industries).

• The "All-Rounder" DNA: Proven track record of managing both brand-building campaigns and hard-core performance/growth marketing setups.

• Data-Driven: Advanced analytical skills with hands-on experience using tools like Google Analytics, CleverTap/Mixpanel (or similar product analytics), Google Ads Manager, and CRM tools.

• Creative Communicator: Exceptional communication skills with the ability to turn dry financial tech topics into engaging narratives that small business owners to CFOs can relate to.

• Agile Mindset: Thrives in a fast-paced, high-execution startup environment. Self-driven, accountable, and loves solving problems.