Consumer & Shop Insights Associate Analyst

Execute quarterly and annual reporting vertical responsibilities (of the Insights Services Hub) for Grains.

Accelerate business growth by contributing to the Grains team for creating/updating dashboards, delivering periodic and on-demand performance reviews, and addressing ad-hoc requests based on internal and external data sources. These individuals will have short-term responsibility for knowledge transfer from the business and flawless delivery of recurring reports. Once established, they will execute optimization of the content and processes, including ad hoc questions and overall automation of delivery.

Responsibilities:

• Execute against team charter for Reporting & Analytics for Grains.
• Execute market, portfolio, and brand level reporting of marketing KPI performance (utilizing dashboards, templated decks, and reporting tools).
• Provide business performance explanations, incorporating considerations beyond data into the reporting.
• Explain business performance, drivers, and optimization opportunities.
• Monitor key channel, customer, competitor, and emerging player performance and execute reporting at required intervals.
• Provide deep dive analysis and responses to ad-hoc follow-ups when double-click required with tables/charts/stories using relevant data.
• Support team efforts/agency interactions for some of the recurring work like AOP/JBP, etc.
• Lead/support analytics presentations and reporting with Category team.
• Support SA/Grains Business Analytics Team Leader to deliver against needs articulated by Business Partners within Grains business unit to address business questions and process requirements.
• Deliver against needs of stakeholders, requestors, and end service users.
• Support processes for output adherence and delivery to agreed scope in line with agreed timelines, aligned templates, and content management.
• Be responsible for managing multiple priorities, deadlines, and deliverables.
• Monitor and act upon regular feedback inputs from deliverables end-users and Business Partners.
• Flag and monitor any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts).
• Serve as the primary executor responsible for flawless support process and structure, including knowledge management and transfer.
• Process management.
• Due diligence and data quality assurance for Retail Audit and Kantar Household Panel.
• Help Reporting vertical leadership develop and finetune internal COE processes (workflow mapping, pain-points, and bottlenecks management) related to service delivery and internal center operations.
• Improve existing processes based on frequent end-user and Business Partner feedback loop.
• Support simplification, standardization, and digitalization efforts in cooperation with global and sector stakeholders.

Qualifications:

• A junior/mid-level Insight or Analytics professional with experience in a leading consumer goods company or research agencies, i.e. NIQ, IPSOS, IRI. 5+ years of experience.
• Education: MA in economics, sociology, math, marketing, or management.
• Potential to develop leadership and influencing profile in line with Insights Leader of the Future definition: motivates action through fact-based, inspirational material; has a track record of identifying and championing new processes for improving fact-based decision making; can synthesize multiple, disparate data sources into compelling growth strategies; formulates a strong POV and can articulate future scenarios; is an exceptional storyteller.
• Strong collaborator: interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; willing and able to embrace Responsive Ways of Working.
• Knowing the business cold: can easily see how insights/research learning can improve business impact and frames reporting efforts and opportunities to inform business decisions.
• Proven analytics, shopper research, consumer insights, or commercial experience in combination with strong analytical skills.
• High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRI (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually.
• Experience with Agile development methods, Tableau, Business Objects, D3 open source visualization, SQL, R, and SPSS desired.
• Operational experience from business servicing sector and/or consulting experience would be a plus.
• Fluent English obligatory.

Skills

Analytics, Consumer, GlobalData, IRI, Insights, Kantar, Nielsen, Shopper