Campaign Associate
Job Summary:
Supports Campaign & Marketing Managers in multiple regions with email campaigns using either a straightforward approach or a holistic approach depending on the needs of the business. Handles the creation and activation of assets in Eloqua. Monitors the overall campaign performance to provide insights to business partners and to continuously improve customer experience. Helps build an optimized email campaign journey for customers and achieve targets through technical expertise and application of best practices.
Accountabilities:
- Create email customer journeys and manage end-to-end email campaign support.
- Build and ensure timely activation of prescribed campaign canvases based on customer lifecycles.
- Create standard emails using prescribed templates and content provided by the marketing teams.
- Perform internal testing and quality checks to ensure all assets follow the standard quality guidelines.
- Create and present post-campaign reports, highlighting campaign performance and insights/recommendations.
- Manage campaign calendars and timelines, ensuring compliance with established turnaround times.
- Contribute to team initiatives and projects, including process mapping and knowledge-sharing sessions.
Qualifications:
- Bachelor's degree holder
- Strong stakeholder management and project management skills
- 1-2 years of experience in digital and campaign management; HTML/CSS knowledge is a plus.
- Good understanding of customer life cycles
- Experience in creating a marketing plan or email comms calendar is an advantage
- Demonstrable experience in being agile and adapting to process improvements and other structural changes
- Strong ability to initiate improvement and identify opportunities to enhance current processes
- Passion to develop projects and understanding of the marketing automation discipline
- A friendly attitude and team player
- Excellent organizational, written and oral communication skills
- Attention to detail and ability to be self-directed
- Willing to work on a flexible shift depending on business needs
- Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.
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