Performance Marketing Manager

The Role:

 Planning & executing digital acquisition campaigns for app install, sign up &

conversions.

 Run app install Ads across Google, Facebook, Programmatic and other affiliate, content

discovery and native advertising platforms.

 Optimize budgets and funnels daily, to drive maximum impact

 Analyse post install & sign-up user journeys to optimize campaigns for revenue and

other business goals.

 Work with designers & copy writers to create high performing Ads / Creatives / Landing

Pages

 Maintain daily MIS and reporting to monitor and track campaign performance

Experience & Skills Required

 Minimum 3 years’ experience in Paid Campaigns in banking/ fintech or social apps.

 Extremely strong understanding of running Ads on Facebook, Google (All platforms),

Programmatic, Content discovery & native advertising platforms.

 Demonstrable experience in handling large budgets, ideating campaigns, and driving

positive ROI

 Strong marketing acumen with supporting examples

 Extremely strong in Data interpretation to optimise campaigns

 Evaluate data across Facebook dashboard, Google Analytics, Firebase, Appsflyer/Branch

to drive insights for bringing efficiency in primary optimizing metrics

 Strong in excel to manipulate and analyze data

 Be able to take 100% ownership of the process from start to finish

 Strong written and verbal communication