New Buyer - User Growth
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Location
In office (Kuala Lumpur)
Confirmed on the employer's own hiring board on Sep 25, 2026. First seen by Alion on Sep 24, 2026.
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Shopee is a multinational technology company and e-commerce marketplace platform operating as a subsidiary of Sea Limited. The company provides a hybrid B2C and C2C digital marketplace offering retail products, integrated digital payments and financial services via ShopeePay/SeaMoney, and end-to-end logistics and fulfillment solutions through SPX Express. Headquartered in Singapore, the platform serves millions of consumers and merchant partners across Southeast Asia, Taiwan, and Latin America.
- New Buyer Growth Strategy: Develop and execute the roadmap for acquiring new customers. Define target audience segments, identify high-potential channels, and build integrated campaigns that drive first-time purchases.
- Budget Management & ROI Optimization: Leverage spend across paid (Meta, Google, TikTok) and organic channels to maximize CAC efficiency and LTV. Build forecasting models to project new buyer volume and ROI.
- Full-Funnel Experimentation: Design and lead acquisition experiments-from creative testing to landing page optimization. Partner with Data, Product and Budget teams to measure incrementality and scale what works, also to optimize the first-purchase experience and reduce friction in the new user journey.
- Market Intelligence & Opportunity Identification: Conduct deep-dive competitive research to uncover whitespace opportunities for new customer growth. Stay ahead of platform trends, cultural moments, and emerging channels to keep our acquisition strategy cutting-edge.
- Bachelor’s degree required, Marketing / Consumer Brand Acquisition / Marketing User Growth / Growth Product Manager / Business Operations
- Exceptional problem-solving skills with the ability to navigate ambiguity and drive results in a fast-paced, cross-functional setting.
- Creative mindset and ability to work in a fast-paced environment, proactively solve problems
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