Digital Marketing Manager (ITH)

Digital Marketing Manager

Position Overview

The Marketing Director plays a key role in coordinating and developing marketing efforts for a growing senior living organization in the Greater Indianapolis area.

This position works closely with leadership, the internal team, and external specialists - including Meta and Google Ads specialists, web developers, designers, and community partners. The Marketing Director is not expected to handle every aspect of marketing independently, but should have a good understanding of digital marketing, be comfortable coordinating multiple projects, and take initiative when new opportunities or needs arise.

Work arrangement: Hybrid

Office location: Knez Mihailova, Belgrade, Serbia

Office days: Monday, Tuesday, and Wednesday

Work-from-home days: Thursday and Friday

Key Responsibilities

Marketing Coordination & Strategy

• Coordinate ongoing marketing activities and priorities.

• Support marketing initiatives for existing and upcoming locations.

• Identify opportunities to increase brand awareness, engagement, and lead generation.

• Work closely with leadership and the internal team to align marketing activities with company goals.

Social Media & Content

• Manage and coordinate content across key social media platforms.

• Develop monthly content plans and coordinate photos, updates, and other materials with the team.

• Write and edit copy for social media, website content, marketing materials, and newsletters, with support and input from the team.

• Create and adapt marketing materials using Canva.

Digital Marketing

• Coordinate with Meta Ads and Google Ads specialists on ongoing campaigns.

• Understand campaign structure, targeting, budgets, key metrics, and lead-generation goals.

• Monitor campaign performance and lead activity together with external specialists.

• Review results, ask relevant questions, and help identify opportunities for campaign improvement.

• Support lead tracking and coordination between advertising campaigns and other marketing channels.

Canva & Marketing Materials

• Create and adapt day-to-day marketing materials in Canva in line with the company’s visual identity.

• Develop simple visuals for social media, newsletters, events, ads, internal needs, and local marketing activities.

• Adapt existing templates, photos, formats, and content for different channels and purposes.

• Prepare basic print materials such as flyers, ads, informational materials, and other promotional pieces.

• Coordinate with professional designers when more complex visuals or materials are needed.

• Ensure marketing materials are visually consistent, clear, and aligned with the brand.

Website & External Partners

• Coordinate website updates with the web development team and help keep information current.

• Communicate and coordinate projects with designers, developers, advertising specialists, and other external partners.

Community & Local Marketing

• Maintain and develop relationships with relevant community partners.

• Coordinate with local publications and media in the Greater Indianapolis area when needed.

• Support local marketing, partnership, and community outreach opportunities.

New Location Support

• Support marketing for new locations as the organization expands.

• Coordinate communications related to new openings, waitlists, availability, and other pre-opening marketing initiatives.

Work Environment

This is a hybrid position based in Belgrade, Serbia, combining office and remote work:

• Monday-Wednesday: Work from the office in Knez Mihailova, Belgrade

• Thursday-Friday: Work remotely from home