Digital Performance Marketing Specialist

Our customer is an international company with over 20 years of experience in providing employee benefits for corporate clients. Operating in Poland, Czech Republic, Slovakia, Croatia, and Turkey. Since April 2011, the shares of Benefit Systems are listed on the main trading floor of the Warsaw Stock Exchange. Their mission is to make sports accessible and improve employees’ quality of life. The company has been recognized and awarded by Best Employers Bulgaria for 2023.

As a part of their plans for expansion and development they are looking for a Digital Performance Marketing Specialist to join the team. The role will support their marketing operations across social media management, internal requests, and preparation of marketing and communication materials. This role is ideal for someone who enjoys working in a fast-paced environment, balancing creative tasks with strong attention to detail and coordination.

Responsibilities:

• Drive qualified leads and revenue growth through paid digital channels.
• Plan, create, and optimize campaigns across paid search, social, display, video, and affiliates (Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other paid channels)
• Conversion rate optimization (CRO) - landing pages, forms, A/B testing, funnels.
• Test new audiences, formats, and creatives to reach performance targets (remarketing, lookalike, intent-based)
• Analyze results and extract actionable insights for optimization.
• Manage budget allocation across channels for efficiency and scale – CPA, CPL, ROAS, CAC
• Collaborate with Brand to ensure strong creative assets and landing pages.
• Monitor industry trends and competitors.
• Tracking and attribution setup: GA4, GTM, conversion tracking.
• Present performance reports with recommendations

Requirements:

• Growth-oriented mindset with curiosity to test new channels, formats, and ideas
• 3+ years of hands-on experience in performance marketing (paid search, paid social, display, video).
• Experience with A/B testing, experimentation frameworks, and optimization methodologies.
• Ability to analyze data from Google Analytics, ad platforms, BI dashboards, and extract insights.
• Experience working with landing pages, CRO principles, and user journey optimization.
• Familiarity with UTM tracking, pixel implementation, tagging, and event setups (working closely with BI/IT)
• Proactive, energetic, detail-oriented, and a team player
• Self-motivated learner with a commitment to continuously expanding technical knowledge
• High level of energy, drive and enthusiasm
• Results driven personality

The offer:

• Competitive monthly salary + bonus system and quarterly bonuses
• Onboarding training and professional development opportunities
• Team events, sports challenges and more
• Position in a market leader
• Freedom to develop your individual skills and sales approach
• A supportive company focused on healthy lifestyle and work-life balance
• Home office one day per week
• Benefits package:
  • Additional health insurance including dental care
  • Extra paid vacation days
  • Public transportation card
  • MultiSport card
  • Fresh fruit, juices, and massages in the office
  • Team events, sports challenges and more