Adobe Marketo Developer
Confirmed on the employer's own hiring board on Nov 2, 2026. First seen by Alion on Nov 1, 2026. Tata Consultancy Services scores A on the Alion truth index.
Role: Developer. Skills: Adobe. Experience: 6 - 15 Years. Qualification: Bachelor Of Engineering
A Marketo Technical Lead is
a senior technical role focused on designing, building, and
leading Marketo-based marketing technology solutions. This position blends
deep platform expertise with strategic leadership, ensuring
that Marketo environments are scalable, secure, and aligned with
business goals.
Role Overview
The Marketo Technical Lead works
across the full marketing technology lifecycle, from architecture and
integration to hands-on program development. They act as a trusted
subject matter expert for clients, guiding developers, collaborating
with cross-functional teams, and ensuring technical excellence
Key Responsibilities
- Architecture & Design:
- Architect Marketo environments from the ground up,
including workspace/partition strategies, folder taxonomies, and
governance frameworks.
- Lead solution design for complex implementations such as
multi-touch nurture programs, scoring models, lifecycle stage
definitions, and Salesforce integration architecture
- Technical Leadership:
- Define and enforce technical standards and best practices
across client engagements.
- Review and provide feedback on other
developers’ Marketo builds, smart list logic, data management
flows, and integration configurations
- Hands-On Platform Work:
- Build and manage Marketo programs for email nurture,
event management, webinars, ABM, website forms, scoring, and lifecycle
automation.
- Implement lead and account scoring models (behavioral,
demographic, etc.)
- Integration & Data Management:
- Manage systems integration, data integration, and metadata
management.
- Ensure scalability, taxonomy, and customer segmentation
strategies are in place