Salesforce Marketing Ops

Role: Operations Head. Skills: Tableau, Salesforce Admin. Experience: 6 - 10 Years. Qualification: Bachelor Of Engineering

Role Summary

We are looking for an Email Measurement & Audience Insights Analyst to measure and

analyze email marketing performance using Salesforce Marketing Cloud (SFMC). The

role will turn campaign, journey and audience engagement data into clear reporting,

insights and recommendations.

Key Responsibilities

• Track and report email KPIs including delivery, bounce, opens, CTR, CTOR,

unsubscribes and conversions.

• Analyze campaign and Journey Builder performance across different audience

segments.

• Identify engagement trends, high and low-performing audiences, content

patterns and opportunities for optimization.

• Build recurring dashboards and reports for marketing stakeholders.
• Analyze A/B tests and provide recommendations to improve email performance.
• Work with campaign and analytics teams to ensure accurate tracking,

measurement and reporting.

• Translate email and audience data into clear, actionable insights.

Required Skills

• Hands-on experience with Salesforce Marketing Cloud reporting and email

analytics.

• Strong understanding of email marketing metrics, deliverability and engagement

measurement.

• Experience analyzing audiences, segments and customer engagement data.
• Working knowledge of SFMC Data Extensions and SQL.
• Experience with Excel and data visualization/reporting tools such as Power BI or

Tableau.

• Strong analytical and stakeholder communication skills, especially presenting to

varying levels of stakeholders.

Preferred: Salesforce Marketing Cloud Email Specialist certification and experience

with Journey Builder, Intelligence Reports or Marketing Cloud Intelligence