Arabic Marketing Lead (Saudi National Only)

TGP International - Arabic Marketing Specialist (Saudi National Only)

WE CREATE, DESIGN AND BUILD AWARD-WINNING WORLD-CLASS F&B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERS

TGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design & branding, franchising, advisory & operational services and project management.

Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, Cop28, Neom and Al Mamlaka Social Dining.

Leaders within the hospitality and retail sector, TGP are renowned for listening carefully to client objectives to help develop successful and innovative concepts that enable businesses and operators to fulfil goals with creative and uncompromising management solutions.

Website: https://www.tgpinternational.com

About the Role

We work with brands and clients to deliver successful marketing campaigns with partners including Ministry of Culture, IHG. Hideaway, and Al Mamlaka Social Dining. Our marketing services include marketing planning and strategy development, content creation, marketing implementation, social media management, advertising, reporting and analytics.

We require a Marketing Specialist to join our team to lead on client marketing projects.

Role

Development of Marketing Strategy including:

• o Brand Strategy
• o Situational Analysis
• o Digital Strategy
• o Communications Strategy
• o Media Mix & Buying Plan
• o Objectives and KPIs
• o Project Timeline
• o Marketing Budget

Development of Social Media Strategy including:

• o Tone of Voice
• o Content Pillars
• o Key Messaging
• o Creative Direction & Development
• o Channel Strategy
• o Paid Ad Strategy and budgeting
• o Objectives and KPIs

Development of New Restaurant Launch Strategy

• o Pre-launch, launch and post-launch strategy
• o Execution Planning and implementation
• o Marketing calendar and activations
• o Objectives and KPIs

Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives

Execution, implementation and delegation across multiple client projects

Plan and execute all marketing activities, including social media, events, activations, and partnerships

Oversight of website development and coordination with developer (if required)

Management of photography and video shoots and creation of briefs

Influencer management and negotiations

Develop and recommend partnerships/collaboration that are aligned with brands

Brand guardian of all customer touchpoints for any client projects

Dual language copywriting in Arabic and English

Overall responsibility for client brand channels

Oversight of revenue and footfall for ongoing implementation projects

Budget management and commercial oversight

Supporting team to achieve all deadlines

Training and development for direct reports

Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports

Requirements

• 8+ years of marketing experience
• Fluent in Arabic & English
• Based in Cairo or able to work full time from Cairo
• Deep understanding of hospitality marketing
• Outstanding knowledge across all marketing functions
• Commercial and budget experience
• BS/MS degree in marketing or a related field
• Knowledge of hospitality across the GCC
• Proven experience in digital marketing
• Experience working on B2C brands

Software

• Canva
• Microsoft Office

Benefits

• TGP International Employee Benefits:
• Five-Day Work Week: Standard Monday to Friday schedule.
• Hybrid Work Arrangement: Three days in the office and two days working remotely.
• Incentive Plan: Company incentive scheme offering up to 10%-5% for introductions and 5% for successful closures.
• Annual Leave: 22 working days of paid annual leave, excluding weekends.
• Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
• Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.
• Annual Company Gathering: A global team event bringing together employees from all offices.
• Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.