Marketing Data & Analytics Lead (AI-earned media)

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

About the role

Buyers no longer start with a search box. They ask an AI engine who leads a category, and the answer shapes the shortlist before a vendor conversation ever happens. When buyers ask AI engines about AI security, is TrendAI™ named, is it cited, and is it framed correctly? This role owns that question. You will build the measurement that answers it - and, more importantly, turn that measurement into direction for what Market Influence publishes and how it tells the story.

Optimization of our web properties and paid search sits with our Web and Search teams, who own those surfaces. You own the intelligence layer: the company-wide view of how TrendAI™ is represented in AI-generated answers, the canonical definition of who TrendAI™ is, and the recommendations that make our content and earned media measurably more citable.

What you will own

Measurement

• Build the baseline for how the major AI engines represent TrendAI™ against our competitive set, with a documented, repeatable methodology

• Own a stable prompt set that reflects how buyers actually ask, and the analysis standards behind it

• Deliver recurring reporting leadership uses to judge progress, landed in our shared analytics environment alongside earned media, social and campaign performance

Direction - the core of the role

• Establish where TrendAI™ is winning and losing citations, and why

• Turn that into specific recommendations: what to publish, where to earn presence, and how to frame it, with the evidence that makes them actionable rather than advisory

• Partner with our PR, editorial, social and analyst-facing teams to put those recommendations into market

• Measure whether the work moved the number, and say so plainly when it did not

Entity

• Own how TrendAI™ is defined and resolved by the systems that answer questions about us, including our relationship to the wider Trend Micro portfolio

• Keep our representation accurate and consistent across the reference surfaces engines rely on, partnering with Brand and Web

Competitive intelligence

• Maintain a running read on how AI engines name and frame our competitors, and deliver the head-to-head view leadership uses to judge where we stand

What we are looking for

• Six or more years across organic visibility, earned media or marketing analytics, including hands-on ownership of AI answer visibility - not repackaged classical SEO

• A proven record building a measurement program from zero: baseline, methodology, recurring reporting, and interpretation that senior stakeholders trust

• Working understanding of how large language models retrieve and cite content - enough to reason about why one source gets picked up and another does not

• Experience with enterprise AI-visibility and media-intelligence platforms, and the judgment to tell real capability from vendor claim

• Demonstrated ability to turn measurement into content and messaging recommendations that teams act on. Be ready to talk through an example.

• Familiarity with the reference and knowledge-graph surfaces that shape how brands are understood online

• Comfort working alongside data teams on a shared analytics platform, and enough technical fluency to specify work precisely for web teams

• B2B enterprise technology experience; cybersecurity strongly preferred

• Fluency with AI tooling in daily practice

• People-leadership experience, or credible evidenced readiness for it

Why TrendAI™

TrendAI™ brings real proof to the argument: the Zero Day Initiative, a long record at Pwn2Own, and repeated recognition as a Gartner Magic Quadrant Leader. AEO/GEO is roughly two years old, the tooling landscape is still maturing, and best practice is being written now - judgment matters more than credentials. In your first 90 days, the baseline exists: measured across the major engines, with a methodology that holds up to scrutiny. TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. AI Fearlessly.

What We Offer You:

You're important to us. What matters to you, matters to us too. TrendAI provides benefit options for you and your family.

• Comprehensive medical, dental and vision insurance

• Life insurance

• Short & Long Term Disability

• Pre-partum, maternity, parental and medical leave

• Mental Health Wellness Program

• Adoption Assistance

• Wellness Incentive

• Pet Insurance

• 401(k) with company match

• Paid Time Off

• 14 Annual Holidays

• Tuition Assistance

• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.